{"id":142044,"date":"2021-12-23T12:41:53","date_gmt":"2021-12-23T11:41:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=142044"},"modified":"2021-12-23T12:41:53","modified_gmt":"2021-12-23T11:41:53","slug":"vocento-se-asocia-con-smart-para-optimizar-la-publicidad-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142044","title":{"rendered":"Vocento se asocia con Smart para optimizar la publicidad digital"},"content":{"rendered":"<p><strong>Vocento y Smart han llegado a un acuerdo de colaboraci\u00f3n con el objetivo de ofrecer al mercado publicitario soluciones tecnol\u00f3gicas; proporcionar a los clientes y a los consumidores de medio un inventario variado y de alta calidad, una mayor visibilidad y unos resultados optimizados.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Esta alianza entre Vocento y la plataforma independiente permite <strong>crear un modelo publicitario m\u00e1s transparente<\/strong> y fomentar\u00e1, as\u00ed, una competencia m\u00e1s justa entre los diferentes actores de la demanda del mercado publicitario digital. De esta manera, las dos compa\u00f1\u00edas trabajar\u00e1n en los pr\u00f3ximos meses, para validar las integraciones y las hip\u00f3tesis de negocio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ello, Vocento ha escogido la oferta de monetizaci\u00f3n publicitaria completa de Smart -incluyendo su <strong>adserver rico en funciones y su SSP integrado de forma nativa<\/strong>&#8211; para monetizar mejor su inventario publicitario y ofrecer campa\u00f1as publicitarias directas y program\u00e1ticas en todos los canales y formatos de sus webs y aplicaciones.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una fusi\u00f3n que pretende crear un modelo publicitario m\u00e1s transparente y fomentar\u00e1 una competencia m\u00e1s justa.<\/p>\n","protected":false},"author":7342,"featured_media":142046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-142044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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