{"id":142006,"date":"2021-12-22T17:16:52","date_gmt":"2021-12-22T16:16:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=142006"},"modified":"2021-12-22T17:18:28","modified_gmt":"2021-12-22T16:18:28","slug":"atresmedia-sigue-con-medidor-digital-comscore","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142006","title":{"rendered":"Atresmedia renueva su acuerdo con Comscore"},"content":{"rendered":"<p>\u00abEsta renovaci\u00f3n supone mantener la coherencia con la informaci\u00f3n que desde hace nueve a\u00f1os ha ofrecido Comscore como medidor digital recomendado en Espa\u00f1a, cuyos datos ha venido difundiendo Atresmedia desde entonces y hasta la actualidad\u00bb, se pronuncia el grupo audiovisual en un comunicado enviado a la prensa.<\/p>\n<p>En el texto, Atresmedia tambi\u00e9n ha valorado, entre otros indicadores que ofrece Comscore para el an\u00e1lisis del consumo digital, \u00ab<strong>su \u00f3ptima medici\u00f3n de Youtube, as\u00ed como su servicio diferencial para ofrecer el dato de consumo de v\u00eddeo online<\/strong>\u00ab.<\/p>\n<p>As\u00ed mismo,\u00a0 \u00aby a la espera de nuevos avances en la medici\u00f3n digital del mercado\u00bb, Atresmedia dice \u00abestar abierta a la colaboraci\u00f3n con todos los organismos para conseguir una medici\u00f3n de calidad\u00bb.<\/p>\n<p>Por su parte,<a href=\"https:\/\/ipmark.com\/editores-se-preparan-para-nuevo-medidor-audiencias-digitales\/\"> el equipo de GfK DAM manifestaba hace d\u00edas estar ya\u00a0 trabajando con editores, marcas y agencias<\/a> en el etiquetado de contenidos, las estructuras de consumo o taxonom\u00eda y la formaci\u00f3n de los equipos internos para tener toda la infraestructura preparada para las primeras publicaciones de datos en enero.<\/p>\n<p>Entre otros conglomerados editoriales con los que GfK DAM colabora estos d\u00edas est\u00e1n <strong>Prisa, Unidad Editorial, Vocento<\/strong>, <strong>Mediaset Espa\u00f1a<\/strong>, <strong>El Confidencial<\/strong>, <strong>Libertad Digital<\/strong>, <strong>Redacci\u00f3n M\u00e9dica<\/strong>, <strong>\u00a1Hola!<\/strong>, as\u00ed como\u00a0redes publicitarias como<strong>\u00a0Smartclip<\/strong>, agencias como las pertenecientes a<strong>\u00a0Grupo Dentsu<\/strong> o<strong> t2\u00f3<\/strong>, o las marcas que son clientes directos de<strong> GfK DAM.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atresmedia ha anunciado que renueva su acuerdo de colaboraci\u00f3n con Comscore y seguir\u00e1 confiando en la compa\u00f1\u00eda estadounidense para la medici\u00f3n de sus audiencias digitales. El anuncio, ya conocido, se hace a escasas fechas de que entre en acci\u00f3n GfK DAM, el nuevo medidor oficial designado por la Comisi\u00f3n de Seguimiento \u2013 compuesta por IAB Spain, AIMC y la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (aea)- el pasado marzo. <\/p>\n","protected":false},"author":14,"featured_media":142011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-142006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atresmedia renueva su acuerdo con Comscore - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Atresmedia seguir\u00e1 confiando en Comscore como medidor digital de todos sus soportes, en vez de hacerlo con GfK DAM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=142006\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atresmedia renueva su acuerdo con Comscore - 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