{"id":141977,"date":"2021-12-22T14:24:54","date_gmt":"2021-12-22T13:24:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=141977"},"modified":"2021-12-22T14:31:28","modified_gmt":"2021-12-22T13:31:28","slug":"laboratorios-boiron-cede-havas-media-gestion-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=141977","title":{"rendered":"Boiron cede a Havas Media su gesti\u00f3n de medios"},"content":{"rendered":"<p><strong>La compa\u00f1\u00eda farmac\u00e9utica Boiron ha entregado su cuenta de medios europeos a Havas Media, tras un competido concurso que ha durado seis meses. La agencia gestionar\u00e1 los medios de Francia y de otros 12 pa\u00edses europeos, entre ellos, Espa\u00f1a.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Havas Media Group gestionar\u00e1 a partir del 1 de enero de 2022 el presupuesto publicitario de medios de Laboratorios Boiron, firma farmac\u00e9utica especializada en productos de homeopat\u00eda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El grupo publicitario se encargar\u00e1, en concreto, de proporcionar a la compa\u00f1\u00eda consultor\u00eda, apoyo estrat\u00e9gico y la compra de medios de Francia y de otros 12 pa\u00edses europeos. Estos son <strong>Ruman\u00eda, Rusia, Bulgaria, Italia, Portugal, Eslovaquia, B\u00e9lgica, Hungr\u00eda, Rep\u00fablica Checa, Polonia, Espa\u00f1a y Suiza.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha destacado en un comunicado, en la decisi\u00f3n final de Boiron ha resultado crucial la capacidad de la agencia de proporcionar apoyo en todos los aspectos relacionados con su transformaci\u00f3n digital. Algo que podr\u00e1 conseguir gracias al \u201camplio rango de habilidades y conocimiento profundo de los problemas de negocio del sector\u201d de Havas Media, explican.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 80 a\u00f1os de experiencia en la preparaci\u00f3n y fabricaci\u00f3n de f\u00e1rmacos homeop\u00e1ticos, Laboratorios Boiron opera en 55 pa\u00edses, a trav\u00e9s de marcas como Saforelle, Physioflor o Gestarelle.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Havas Media se encargar\u00e1 de la planificaci\u00f3n y compra de medios de Francia y otros 12 mercados europeos, entre ellos Espa\u00f1a. <\/p>\n","protected":false},"author":29,"featured_media":141979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-141977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boiron cede a Havas Media su gesti\u00f3n de medios<\/title>\n<meta name=\"description\" content=\"Havas Media se encargar\u00e1 de la planificaci\u00f3n y compra de medios de Francia y otros 12 mercados europeos, entre ellos Espa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=141977\" \/>\n<meta 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