{"id":141956,"date":"2021-12-23T13:01:03","date_gmt":"2021-12-23T12:01:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=141956"},"modified":"2021-12-23T14:11:41","modified_gmt":"2021-12-23T13:11:41","slug":"microsoft-compra-xandr","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=141956","title":{"rendered":"Microsoft compra Xandr a AT&#038;T para avanzar en publicidad digital"},"content":{"rendered":"<p><strong>La compa\u00f1\u00eda de telecomunicaciones AT&amp;T y el gigante tecnol\u00f3gico Microsoft han alcanzado un acuerdo de venta sobre Xandr. La plataforma de publicidad program\u00e1tica pasar\u00e1 a manos de la firma que preside Satya Nadella, una vez que las autoridades competentes aprueben la operaci\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan han informado ambas compa\u00f1\u00edas en un comunicado, AT&amp;T y Microsoft han cerrado un acuerdo de compraventa de <strong>Xandr<\/strong>, a trav\u00e9s del cual la operadora ceder\u00e1 la firma de ad-tech a la compa\u00f1\u00eda tecnol\u00f3gica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No han desvelado la cuant\u00eda a la que ha ascendido tal operaci\u00f3n, pero s\u00ed han indicado los beneficios que supondr\u00e1 para Microsoft la adquisici\u00f3n de Xandr.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon el talento y la tecnolog\u00eda de Xandr, Microsoft puede acelerar la entrega de sus soluciones de publicidad digital y retail media, y convertir\u00e1 al marketplace publicitario en uno que respete las preferencias de privacidad del consumidor, entienda las relaciones de los editores con sus clientes y ayude a los anunciantes a conseguir sus objetivos\u201d, ha se\u00f1alado <strong>Mikhail Parakhin<\/strong>, presidente de experiencias web de <strong>Microsoft<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Mike Welch<\/strong>, EVP y director general de <strong>Xandr<\/strong>, ha destacado, por su parte, el objetivo de la compa\u00f1\u00eda de \u201cayudar a acelerar las capacidades de publicidad digital de Microsoft y retail media\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con este acuerdo, <strong>AT&amp;T finaliza la b\u00fasqueda de un comprador para su divisi\u00f3n de publicidad program\u00e1tica, iniciada desde septiembre de 2020<\/strong>, seg\u00fan The Wall Street Journal. Xandr pasa a formar parte de la lista de compa\u00f1\u00edas digitales adquiridas en los \u00faltimos a\u00f1os por Microsoft, entre las que se encuentra LinkedIn, que podr\u00edan salir beneficiadas de la nueva compra de la firma estadounidense.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La operaci\u00f3n est\u00e1 sujeta a la aprobaci\u00f3n de las autoridades competentes.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda que preside Satya Nadella cierra un acuerdo con AT&#038;T para adquirir el marketplace de publicidad program\u00e1tica. <\/p>\n","protected":false},"author":29,"featured_media":141960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[50],"class_list":["post-141956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft compra Xandr a AT&amp;T para avanzar en publicidad digital<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda que preside Satya Nadella cierra un acuerdo con AT&amp;T para adquirir el marketplace de publicidad program\u00e1tica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=141956\" 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