{"id":141944,"date":"2021-12-22T14:10:25","date_gmt":"2021-12-22T13:10:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=141944"},"modified":"2021-12-22T14:10:25","modified_gmt":"2021-12-22T13:10:25","slug":"tres-mini-road-movies-componen-la-campana-de-navidad-de-la-dgt","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=141944","title":{"rendered":"Tres mini road movies componen la campa\u00f1a de navidad de la DGT"},"content":{"rendered":"<p><strong>La Direcci\u00f3n General de Tr\u00e1fico (DGT) ha presentado su nueva campa\u00f1a de Navidad junto a la agencia Ogilvy Madrid. As\u00ed, han mostrado la determinaci\u00f3n del factor humano durante la conducci\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Compuesta por <strong>tres mini road movies<\/strong> que muestran situaciones en las que la tecnolog\u00eda ayuda, pero el componente humano es clave para llegar al destino deseado. \u201cLa tecnolog\u00eda incorporada en los veh\u00edculos nos ayuda a evitar imprudencias al volante, pero lo cierto es que no existe tecnolog\u00eda m\u00e1s eficaz para evitar accidentes de tr\u00e1fico que nosotros mismos. Por eso, en las tres piezas creativas que hemos trabajado, lo principal de la historia son las personas\u201d, afirma <\/span><b>F\u00e9lix Carral<\/b><span style=\"font-weight: 400;\">, director creativo de Ogilvy Madrid.\u00a0<\/span><\/p>\n<h2><b>Una campa\u00f1a con aspecto cinematogr\u00e1fico<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En esta ocasi\u00f3n DGT ha apostado por una <strong>est\u00e9tica cinematogr\u00e1fica, intimista y atmosf\u00e9rica<\/strong>. De este modo, se ha alejado de los conceptos y escenas t\u00edpicas de estas fechas. Tres spot diferentes pero que narran ocasiones reales: una mujer a la que la velocidad le alerta del exceso de velocidad; un padre al que le salta el control de fatiga cuando viaja con su hija; y un camionero avisado por el asistente autom\u00e1tico de que se sale del carril.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"DGT | La mejor tecnolog\u00eda eres t\u00fa\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/iLKFwMpbI8o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un spot que se aleja del ruido y bullicio de estas fechas y muestra una est\u00e9tica intimista centrada en las personas.<\/p>\n","protected":false},"author":7342,"featured_media":141947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-141944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tres mini road movies componen la campa\u00f1a de navidad de la DGT<\/title>\n<meta name=\"description\" content=\"Un spot de la DGT que se aleja del ruido y bullicio de estas fechas y muestra una est\u00e9tica intimista centrada en las personas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=141944\" \/>\n<meta property=\"og:locale\" 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