{"id":141761,"date":"2021-12-20T12:40:16","date_gmt":"2021-12-20T11:40:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=141761"},"modified":"2021-12-20T12:40:16","modified_gmt":"2021-12-20T11:40:16","slug":"pedro-barreda-director-internacional-de-marketing-y-patrocinios-888","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=141761","title":{"rendered":"Pedro Barreda, director internacional de marketing y patrocinios de 888"},"content":{"rendered":"<p><strong>Pedro Barreda ha sido nombrado director internacional de marketing y patrocinios de 888 Holdings, uno de los gigantes del sector del juego online, y se convierte en el \u00fanico espa\u00f1ol en formar parte de la alta direcci\u00f3n de la compa\u00f1\u00eda brit\u00e1nica.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan han explicado desde la firma, el nuevo puesto de Barreda surge como reconocimiento al trabajo desarrollado hasta la fecha con el operador en la definici\u00f3n e implantaci\u00f3n internacional de estrategias de marketing global externo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El nuevo director internacional<strong> inici\u00f3 su relaci\u00f3n con 888 con la puesta en marcha de su negocio regulado de p\u00f3ker y casino online en Espa\u00f1a, en 2012<\/strong>, para asumir con posterioridad el lanzamiento del \u00e1rea de apuestas deportivas.<strong> En 2016 se hizo cargo de la oficina de la operadora en Italia<\/strong> para liderar su marketing offline. Y <strong>entre 2017 y 2019 dise\u00f1\u00f3 las campa\u00f1as publicitarias para el lanzamiento de la marca en Dinamarca, Portugal, Ruman\u00eda y Suecia, as\u00ed como en Canad\u00e1, Brasil y LATAM.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">De formaci\u00f3n publicista, Barreda ha trabajado para empresas como<strong> Crisol<\/strong> o <strong>Toys R Us<\/strong>, y cuenta con conocimiento de marketing deportivo, gracias a su papel como agente oficial de merchandising para Real Madrid, FC Barcelona, Atl\u00e9tico de Madrid y la Selecci\u00f3n Espa\u00f1ola de F\u00fatbol.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se suma un amplio conocimiento de la industria televisiva tanto en la producci\u00f3n de formatos interactivos como en publicidad y gesti\u00f3n de patrocinios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ambas partes han manifestado su satisfacci\u00f3n con el nombramiento ya que viene a reconocer un excelente trabajo profesional que ahora cobra mayor protagonismo ante los nuevos desaf\u00edos internacionales a los que har\u00e1 frente el operador.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pedro Barreda accede a la alta direcci\u00f3n del gigante del juego online y se convierte en el \u00fanico espa\u00f1ol presente. <\/p>\n","protected":false},"author":29,"featured_media":141763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-141761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pedro Barreda, director internacional de marketing y patrocinios de 888<\/title>\n<meta name=\"description\" content=\"Pedro Barreda accede a la alta 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