{"id":141289,"date":"2021-12-14T17:08:12","date_gmt":"2021-12-14T16:08:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=141289"},"modified":"2021-12-14T17:08:12","modified_gmt":"2021-12-14T16:08:12","slug":"aitor-martin-nuevo-head-of-creative-system-de-mediacom","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=141289","title":{"rendered":"Aitor Mart\u00edn, nuevo head of creative system de Mediacom"},"content":{"rendered":"<p><strong>MediaCom, multinacional de comunicaci\u00f3n en marketing, ha nombrado a Aitor Mart\u00edn como nuevo <i>head of creative system<\/i> de la agencia en Espa\u00f1a. As\u00ed, reforzar\u00e1 una de las l\u00edneas estrat\u00e9gicas de negocio que la compa\u00f1\u00eda ha puesto en marcha este a\u00f1o 2021. Se encargar\u00e1 de dirigir las estrategias de <i>content<\/i>, creatividad y acciones especiales.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con <strong>m\u00e1s de 20 a\u00f1os de experiencia en el sector del marketing y la publicidad<\/strong>, ha estado siempre vinculado al equipo de cuentas. Anterior a su llegada a Mediacom, desarroll\u00f3 <strong>estrategias transmedia y de comunicaci\u00f3n<\/strong> para grandes anunciantes del sector de bebidas, alimentaci\u00f3n y entretenimiento.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ello, Mart\u00edn desde la divisi\u00f3n global <strong>Creative System<\/strong> gestionar\u00e1 la nueva soluci\u00f3n global de comunicaci\u00f3n dise\u00f1ada para ofrecer una visi\u00f3n del futuro rendimiento creativo en display program\u00e1tico, b\u00fasqueda, redes sociales y video: <strong>Creative Analytics<\/strong>.\u00a0 Por su parte, Creative Analytics ser\u00e1 el primero en comercializar <strong>DAIVID<\/strong>, una nueva plataforma de inteligencia artificial; que combina tecnolog\u00edas avanzadas con la codificaci\u00f3n facial, el seguimiento ocular, el aprendizaje autom\u00e1tico, la visi\u00f3n por ordenador y la categorizaci\u00f3n emocional.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se une al equipo de la agencia en Espa\u00f1a para reforzar una de las l\u00edneas estrat\u00e9gicas que la compa\u00f1\u00eda ha puesto en marcha este 2021. <\/p>\n","protected":false},"author":7342,"featured_media":141290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-141289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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