{"id":141274,"date":"2021-12-14T10:20:25","date_gmt":"2021-12-14T09:20:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=141274"},"modified":"2021-12-14T10:20:25","modified_gmt":"2021-12-14T09:20:25","slug":"marcas-espanolas-mas-demandadas-de-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=141274","title":{"rendered":"Mercadona, Correos y Repsol, las marcas espa\u00f1olas m\u00e1s demandadas en 2022"},"content":{"rendered":"<p><strong>Google, Mercadona y Youtube lideran el ranking de marcas que se prev\u00e9 aumentar\u00e1n su cuota de mercado durante el pr\u00f3ximo ejercicio. Entre las r\u00fabricas nacionales, el podio lo disputan Mercadona, Correo y Repsol, con puntuaciones superiores a los nueve puntos.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan el ranking elaborado por la consultora Brand Finance, BrandBeta Espa\u00f1a 2021, un nuevo informe que anticipa cu\u00e1les son las marcas que aumentar\u00e1n su cuota de mercado en 2022, <strong>Google, Mercadona y Youtube lideran la lista de marcas nacionales e internacionales<\/strong> que m\u00e1s preferir\u00e1n los consumidores en nuestro pa\u00eds, con 9,6, 9,5 y 9,4 puntos sobre 10.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le siguen Fairy, con una nota de 9,3; Correos, con 9,3; y Nestl\u00e9, con 9,3. Completan el Top 10, Amazon, Samsung, Nivea y Repsol.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"1bb68ad4-7239-4b19-93a9-8d1b4c036dea\" data-type=\"interactive\" data-title=\"MARCAS M\u00c1S DEMANDADAS EN ESPA\u00d1A EN 2022\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\">Si se tienen en cuenta \u00fanicamente las r\u00fabricas nacionales, las m\u00e1s consumidas se prev\u00e9 que sean <strong>Mercadona, Correos y Repsol<\/strong>, con una puntuaci\u00f3n de 9,5; 9,3 y 9,2, respectivamente. Le siguen Iberia (9), Cepsa (8,7) y El Pozo (8,6), Mahou (8,5), Campofr\u00edo (8,5), Zara (8,5) y Dia (8,4).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de ser la m\u00e1s consumida, Google se alza tambi\u00e9n como la marca con mayor reputaci\u00f3n, seg\u00fan los consumidores encuestados. Le siguen Mercedes, Fairy, Paypal, Armani, Porsche, Netflic, BMW, Youtube y Sol\u00e1n de Cabras. A nivel nacional, la lista la conforman Sol\u00e1n de Cabras (8,4 puntos), Paradores (8,2), Iberia (8), Mercadona (8,1), Correos (8), Loewe (8), Repsol (7,8), Mahou (7,7), Goiko (7,7), Adolfo Dom\u00ednguez (7,6), Mutua Madrile\u00f1a (7,4) y Carlos I (7,2).\u00a0<\/span><\/p>\n<h2>Espirituosos y Energ\u00eda, sectores con mayor presencia espa\u00f1ola<\/h2>\n<p><span style=\"font-weight: 400;\">Teniendo en cuenta los sectores en los que se estima este mayor crecimiento de las marcas nacionales, destacan<strong> vinos y bebidas espirituosas<\/strong>, negocio donde \u00fanicamente operan empresas espa\u00f1olas. Le siguen <strong>Energ\u00eda, con un 88,9%<\/strong> de ense\u00f1as nacionales;<strong> Banca (62%)<\/strong>, <strong>Telecomunicaciones (58,9%)<\/strong> y<strong> Hoteles (52,3%)<\/strong>. En Distribuci\u00f3n y ecommerce, sobresalen nueve nacionales, en un total de 32 marcas (28,1%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El informe subraya, asimismo, el hecho de que<strong> 11 de los 20 sectores analizados est\u00e9n liderados por una marca espa\u00f1ola<\/strong>. Iberia, en Aerol\u00edneas; BBVA, en Banca; Mel\u00eda, en Hoteles; Mapfre, en Seguros; Mahou, en Cervezas; Movistar, en telecomunicaciones; Repsol, en Energ\u00eda; Freixenet, en Bebidas espirituosas; Seat, en automoci\u00f3n; Mercadona, en Retail y Correos, en Log\u00edstica.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, Mercadona y Youtube encabezan la lista de marcas que se prev\u00e9 aumentar\u00e1n su cuota de mercado el pr\u00f3ximo a\u00f1o. <\/p>\n","protected":false},"author":29,"featured_media":141279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227],"class_list":["post-141274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercadona y Correos, marcas espa\u00f1olas m\u00e1s demandadas de 2022<\/title>\n<meta name=\"description\" content=\"Google, Mercadona y Youtube encabezan la lista de marcas que se prev\u00e9 aumentar\u00e1n su cuota de mercado el pr\u00f3ximo a\u00f1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=141274\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercadona y Correos, marcas espa\u00f1olas m\u00e1s demandadas de 2022\" \/>\n<meta property=\"og:description\" content=\"Google, Mercadona y Youtube encabezan la lista de marcas que se prev\u00e9 aumentar\u00e1n su cuota de mercado el pr\u00f3ximo a\u00f1o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=141274\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-14T09:20:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/marcas-espanolas-mas-demandadas-2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=141274#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=141274\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Mercadona, Correos y Repsol, las marcas espa\u00f1olas m\u00e1s demandadas en 2022\",\"datePublished\":\"2021-12-14T09:20:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=141274\"},\"wordCount\":370,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=141274#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/marcas-espanolas-mas-demandadas-2022.jpg\",\"keywords\":[\"marketing\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=141274\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=141274\",\"name\":\"Mercadona y Correos, marcas espa\u00f1olas m\u00e1s demandadas de 2022\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=141274#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=141274#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/marcas-espanolas-mas-demandadas-2022.jpg\",\"datePublished\":\"2021-12-14T09:20:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Google, Mercadona y Youtube encabezan la lista de marcas que se prev\u00e9 aumentar\u00e1n su cuota de mercado el pr\u00f3ximo a\u00f1o.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=141274#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=141274\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=141274#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/marcas-espanolas-mas-demandadas-2022.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/marcas-espanolas-mas-demandadas-2022.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Mercadona, Correos y Repsol, las marcas espa\u00f1olas m\u00e1s demandadas en 2022\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=141274#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mercadona, Correos y Repsol, las marcas espa\u00f1olas m\u00e1s demandadas en 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mercadona y Correos, marcas espa\u00f1olas m\u00e1s demandadas de 2022","description":"Google, Mercadona y Youtube encabezan la lista de marcas que se prev\u00e9 aumentar\u00e1n su cuota de mercado el pr\u00f3ximo a\u00f1o.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=141274","og_locale":"es_ES","og_type":"article","og_title":"Mercadona y Correos, marcas espa\u00f1olas m\u00e1s demandadas de 2022","og_description":"Google, Mercadona y Youtube encabezan la lista de marcas que se prev\u00e9 aumentar\u00e1n su cuota de mercado el pr\u00f3ximo a\u00f1o.","og_url":"https:\/\/ipmark.com\/?p=141274","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-12-14T09:20:25+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/marcas-espanolas-mas-demandadas-2022.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=141274#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=141274"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Mercadona, Correos y Repsol, las marcas espa\u00f1olas m\u00e1s demandadas en 2022","datePublished":"2021-12-14T09:20:25+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=141274"},"wordCount":370,"image":{"@id":"https:\/\/ipmark.com\/?p=141274#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/marcas-espanolas-mas-demandadas-2022.jpg","keywords":["marketing"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=141274","url":"https:\/\/ipmark.com\/?p=141274","name":"Mercadona y Correos, marcas espa\u00f1olas m\u00e1s demandadas de 2022","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=141274#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=141274#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/marcas-espanolas-mas-demandadas-2022.jpg","datePublished":"2021-12-14T09:20:25+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Google, Mercadona y Youtube encabezan la lista de marcas que se prev\u00e9 aumentar\u00e1n su cuota de mercado el pr\u00f3ximo a\u00f1o.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=141274#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=141274"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=141274#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/marcas-espanolas-mas-demandadas-2022.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/marcas-espanolas-mas-demandadas-2022.jpg","width":1140,"height":635,"caption":"Mercadona, Correos y Repsol, las marcas espa\u00f1olas m\u00e1s demandadas en 2022"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=141274#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Mercadona, Correos y Repsol, las marcas espa\u00f1olas m\u00e1s demandadas en 2022"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/141274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=141274"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/141274\/revisions"}],"predecessor-version":[{"id":141282,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/141274\/revisions\/141282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/141279"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=141274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=141274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=141274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}