{"id":141271,"date":"2021-12-14T19:42:26","date_gmt":"2021-12-14T18:42:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=141271"},"modified":"2021-12-14T19:43:11","modified_gmt":"2021-12-14T18:43:11","slug":"prezero-presenta-el-papel-de-silfio-como-alternativa-de-embalaje-sostenible","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=141271","title":{"rendered":"PreZero presenta el papel de silfio como alternativa de embalaje sostenible"},"content":{"rendered":"<p><strong>PreZero y su marca OutNature crear\u00e1n envoltorios sostenibles primarios y secundarios fabricados a partir de fibras de silfio, una planta que se renueva r\u00e1pidamente y, adem\u00e1s, es respetuosa con las abejas. Bajo el lema de \u201cpaper changes\u201d (\u201dcambios de papel\u201d, en espa\u00f1ol) se implantar\u00e1 en el mercado en colaboraci\u00f3n con Procter &amp; Gamble.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Este innovador papel reciclable de Silphie se colocar\u00e1 en expositores de las marcas <strong>Gillette y Always<\/strong>, ambas de P&amp;G, en tiendas <strong>Lidl y Kaufland<\/strong> a partir de diciembre de 2021. Asimismo, se est\u00e1n estudiando otros puntos de ciclo de reciclaje para identificar otras opciones en este \u00e1mbito. Con el objetivo de <strong>reforzar y mejorar la econom\u00eda circular <\/strong>en su conjunto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras de <strong>Thomas Kyriakis<\/strong>, CEO de PreZero, \u201cal fomentar la econom\u00eda circular y el reciclaje con PreZero, contribuimos de un modo sostenible a la custodia de los recursos. Con P&amp;G estamos redise\u00f1ando la idea de \u201ccolaboraci\u00f3n\u201d, en l\u00ednea con nuestra responsabilidad compartida como grandes compa\u00f1\u00edas, y llevando la econom\u00eda circular a un nivel totalmente nuevo\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una iniciativa que ha sido presentada con motivo del <strong>D\u00eda de la Sostenibilidad en Alemania<\/strong>. De esta manera, han mostrado sus resultados iniciales, que podr\u00edan marcar el camino para el sector minorista. \u00a0PreZero imagina, as\u00ed, un mundo que ha dejado de desperdiciar recursos gracias a c\u00edrculos cerrados: <strong>cero residuos y material 100% reutilizable.<\/strong> <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141286\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/PreZero-1024x682.jpg\" alt=\"PreZero\" width=\"800\" height=\"533\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El papel de silfio, adem\u00e1s de ser respetuoso con las abejas, es una alternativa de papel reciclable. <\/p>\n","protected":false},"author":7342,"featured_media":141272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6067],"class_list":["post-141271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PreZero presenta un papel como alternativa de embalaje sostenible<\/title>\n<meta name=\"description\" content=\"El papel de silfio de PreZero adem\u00e1s de ser respetuoso con las abejas, es una alternativa de papel reciclable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=141271\" \/>\n<meta property=\"og:locale\" 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