{"id":141237,"date":"2021-12-14T10:06:34","date_gmt":"2021-12-14T09:06:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=141237"},"modified":"2021-12-14T10:06:34","modified_gmt":"2021-12-14T09:06:34","slug":"aterriza-phunk-bebida-hard-seltzer-portuguesa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=141237","title":{"rendered":"Aterriza Phunk, la bebida &#8216;hard seltzer&#8217; portuguesa"},"content":{"rendered":"<p><strong>Phunk<\/strong>, la nueva marca portuguesa de bebidas\u00a0<em>hard seltzer<\/em> llega a Espa\u00f1a bajo el <em>claim<\/em> \u00ab<strong>El agua con alcohol funciona<\/strong>\u00ab, donde refleja la filosof\u00eda de la marca mostrando que sus ingredientes principales son agua gasificada y un 4,5% de alcohol cuidadosamente destilado e incorporado.<\/p>\n<p>Esta\u00a0<em>hard seltzer<\/em> se presenta en cuatro sabores. Dos \u00e1cidos:\u00a0<strong>lima\/jengibre<\/strong> y\u00a0<strong>ar\u00e1ndano<\/strong> y dos dulces:\u00a0<strong>mango y cereza<\/strong>. Cada bebida contiene 26 kcal. por cada 100 ml., cero az\u00facar y es apta para celiacos.<\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de su campa\u00f1a, la marca hace un gui\u00f1o especial a otras bebidas alcoh\u00f3licas, animando a la gente a experimentar con una <strong>bebida alternativa m\u00e1s ligera<\/strong>, \u00fanica y pr\u00e1ctica: \u00abDi adi\u00f3s a los labios de vino, a la barriga cervecera y a hacer una ginebra de 12 pasos\u00bb. La agencia internacional <strong>MSTF Partners<\/strong> se ha encargado de dise\u00f1ar su\u00a0<em>branding<\/em>.\u00a0<\/span><\/p>\n<p>\u00abAunque fue una de las primeras en la Pen\u00ednsula, el\u00a0<em>branding<\/em> no pod\u00eda limitarse a esta ventaja competitiva. Era necesario crear el\u00a0<em>naming<\/em> y la identidad visual de una marca que pretend\u00eda revolucionar el mercado con un nuevo producto y una nueva actitud\u00bb, explican desde la agencia.<\/p>\n<p><iframe loading=\"lazy\" title=\"FEEL THE PHUNK\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/y9VDLgC0mkU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Del digital al f\u00edsico<\/h2>\n<p>La identidad gr\u00e1fica del producto se inspir\u00f3 en los a\u00f1os 60 y 70, \u00e9poca que aport\u00f3 una nueva actitud a la vida y mucho \u00abfunk\u00bb. La tipograf\u00eda se dise\u00f1\u00f3 desde cero, reflejando esta esencia y confiriendo una contemporaneidad y sofisticaci\u00f3n apreciadas por un p\u00fablico m\u00e1s exigente.<\/p>\n<p>Tambi\u00e9n se cre\u00f3 un lenguaje iconogr\u00e1fico que permit\u00eda comunicar los diverso<\/p>\n<p>s atributos de la marca de diferentes formas. Su\u00a0<em>packaging<\/em> se presenta en dos versiones: envases de cart\u00f3n y latas, ambos 100%. Aunque la marca comenz\u00f3 en el entorno digital, su objetivo es aumentar su oferta en canales m\u00e1s tradicionales.<\/p>\n<p>Por el momento, puede adquirirse a trav\u00e9s de su p\u00e1gina web y por\u00a0<strong>Delivery Glovo<\/strong> (en Madrid y Barcelona). Pr\u00f3ximamente podr\u00e1 encontrarse en comercios y grandes superficies a un precio de 1,69 euros la unidad, o en\u00a0<em>packs\u00a0<\/em>de seis latas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta hard seltzer portuguesa se presenta en cuatro sabores: dos dulces y dos \u00e1cidos. Contiene cero az\u00facares y es apta para celiacos. <\/p>\n","protected":false},"author":6924,"featured_media":141238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-141237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aterriza Phunk, la bebida &#039;hard seltzer&#039; portuguesa<\/title>\n<meta name=\"description\" content=\"Esta hard seltzer portuguesa se presenta en cuatro sabores: dos dulces y dos \u00e1cidos. 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