{"id":141229,"date":"2021-12-14T10:16:42","date_gmt":"2021-12-14T09:16:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=141229"},"modified":"2021-12-14T19:51:19","modified_gmt":"2021-12-14T18:51:19","slug":"ahorramas-quiere-juntarse-mas-facil-ultima-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=141229","title":{"rendered":"Ahorram\u00e1s quiere que \u00abjuntarse sea m\u00e1s f\u00e1cil\u00bb"},"content":{"rendered":"<p><strong>\u00abPara que juntarse sea m\u00e1s f\u00e1cil\u00bb<\/strong> es el\u00a0<em>claim<\/em> de la campa\u00f1a navide\u00f1a de la cadena de supermercados\u00a0<strong>Ahorram\u00e1s.\u00a0<\/strong>A trav\u00e9s de esta campa\u00f1a, la ense\u00f1a quiere construir un nuevo posicionamiento estrat\u00e9gico, y para ello ha confiado en\u00a0<strong>Mono Madrid<\/strong>.<\/p>\n<p><span style=\"font-weight: 400;\">La ternura de los abuelos es el <em>insight\u00a0<\/em>clave de la campa\u00f1a, junto a la alegr\u00eda de disfrutar de los buenos momentos juntos. A trav\u00e9s de un tono de comunicaci\u00f3n m\u00e1s cercano, divertido y entretenido se busca poner en valor esta \u00e9poca del a\u00f1o, como punto de encuentro de familias y amigos, de nuevo alrededor de una buena mesa.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Navidad 2021 Ahorramas - Para que juntarse sea m\u00e1s f\u00e1cil\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/l5B-XJbIaqA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\u00abLa Navidad es un momento muy especial. Por eso hemos querido hacer una campa\u00f1a llena de ternura y optimismo, recuperando la esencia de compartir y vivir en familia estas fechas alrededor de una buena mesa y con el cari\u00f1o de los abuelos\u00bb, explica\u00a0<strong>Pilar L\u00f3pez Rodr\u00edguez,\u00a0<\/strong>directora de comunicaci\u00f3n y marketing de\u00a0<strong>Ahorram\u00e1s.\u00a0<\/strong><\/p>\n<p>\u00abQueremos que la ense\u00f1a haga una comunicaci\u00f3n m\u00e1s cercana y acorde al tipo de supermercado que es: uno que entiende las necesidades de la gente. Qu\u00e9 mejor forma de decir a la gente que la entendemos haciendo una publicidad donde se vea, estar m\u00e1s cerca de la gente y conectar con ellos\u00bb, declara\u00a0<strong>Sito Morillo<\/strong>,\u00a0<em>chief creative officer<\/em> de <strong>Mono Madrid<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena de supermercados quiere destacar la ternura de los abuelos y los reencuentros navide\u00f1os en su \u00faltima campa\u00f1a, realizada por Mono Madrid. <\/p>\n","protected":false},"author":6924,"featured_media":141233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-141229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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