{"id":140540,"date":"2021-12-01T10:22:59","date_gmt":"2021-12-01T09:22:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=140540"},"modified":"2021-12-01T10:22:59","modified_gmt":"2021-12-01T09:22:59","slug":"serviceplan-elige-a-gerardo-marinas-para-dirigir-house-of-communication-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=140540","title":{"rendered":"Serviceplan elige a Gerardo Mari\u00f1as para dirigir House of Communication en Espa\u00f1a"},"content":{"rendered":"<p><b>El Grupo Serviceplan Espa\u00f1a se encuentra en un momento clave de crecimiento y expansi\u00f3n en estos momentos, entrando a 2022 con un nuevo equipo directivo. En noviembre, <\/b><a href=\"https:\/\/ipmark.com\/ainhoa-de-las-pozas-nueva-ceo-de-serviceplan-espana\/\"><b>Ainhoa de las Pozas<\/b><\/a><b> fue nombrada nueva CEO de la empresa especializada en soluciones de comunicaci\u00f3n en nuestro pa\u00eds, y ahora, Gerardo Mari\u00f1as, ha sido elegido nuevo director general de House of Communication en Espa\u00f1a.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Desde este puesto de nueva creaci\u00f3n, Gerardo Mari\u00f1as ser\u00e1 el responsable de impulsar y dirigir el desarrollo de House of Communication, desde el cual <\/span><b>se agrupar\u00e1 todas las operaciones del grupo en Espa\u00f1a, tanto por parte de la agencia Serviceplan Espa\u00f1a como la de medios Alma Mediaplus<\/b><span style=\"font-weight: 400;\">. Y as\u00ed poner a disposici\u00f3n de sus clientes todas las disciplinas de comunicaci\u00f3n de manera integrada a trav\u00e9s de su \u201c\u00dcbercreatividad\u201d (concepto elegido por el grupo que se da cuando diversas disciplinas, culturas, talentos, tecnolog\u00edas y medios colaboran e interact\u00faan), con el objetivo de expandir y optimizar sus\u00a0 resultados de negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de <a href=\"https:\/\/ipmark.com\/gerardo-marinas-sale-de-groupm-espana\/\">20 a\u00f1os de experiencia<\/a> en el mundo de las agencias de medios (en <\/span><b>WPP y Havas<\/b><span style=\"font-weight: 400;\">) y en el lado del anunciante, <\/span><b>Mari\u00f1as toma las rienda del grupo en una nueva fase de desarrollo y crecimiento. <\/b><span style=\"font-weight: 400;\">Con un potente y talentoso grupo de profesionales que junto con la red internacional y la oferta\u00a0 de la House of Communication, ofrece a los anunciantes un s\u00f3lido partner en sus actividades de comunicaci\u00f3n y evoluci\u00f3n en su negocio\u201d, ha indicado Gerardo Mari\u00f1as.<\/span><\/p>\n<blockquote><p><b>\u201cEspa\u00f1a es un mercado clave en nuestra configuraci\u00f3n internacional\u201d<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">El <\/span><i><span style=\"font-weight: 400;\">managing director y partner<\/span><\/i><span style=\"font-weight: 400;\"> de Serviceplan International, <\/span><i><span style=\"font-weight: 400;\">Markus Noder,<\/span><\/i><span style=\"font-weight: 400;\"> ha comentado del nombramiento que \u201cEspa\u00f1a es un mercado clave en nuestra configuraci\u00f3n internacional y estamos muy contentos de que Mari\u00f1as se una a nosotros como CEO de la House of Communication. Su experiencia y actitud nos va a ayudar al desarrollo de la mayor agencia independiente gestionada por sus socios en el mercado espa\u00f1ol\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este notable impulso a la estructura corporativa del grupo, se complet\u00f3 hace\u00a0 unas semanas, con el nombramiento de<\/span><b> \u00d3scar Mart\u00ednez <\/b><span style=\"font-weight: 400;\">como<\/span><i><span style=\"font-weight: 400;\"> chief financial officer,<\/span><\/i><span style=\"font-weight: 400;\"> tambi\u00e9n del grupo. Mart\u00ednez, socio de Alma Mediaplus, ampl\u00eda as\u00ed sus\u00a0 responsabilidades, y con Mari\u00f1as trabajar\u00e1 en la consolidaci\u00f3n e integraci\u00f3n de\u00a0 House of Communication en Espa\u00f1a.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este nombramiento tiene el objetivo de impulsar la \u2018Casa de la Comunicaci\u00f3n\u2019 en nuestro pa\u00eds, desde el cual se agrupar\u00e1 todas las operaciones del grupo en Espa\u00f1a, tanto por parte de la agencia Serviceplan como la de medios Alma Mediaplus.<\/p>\n","protected":false},"author":30,"featured_media":140541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184],"class_list":["post-140540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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