{"id":140449,"date":"2021-11-30T16:31:12","date_gmt":"2021-11-30T15:31:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=140449"},"modified":"2021-11-30T16:31:12","modified_gmt":"2021-11-30T15:31:12","slug":"outbrain-y-axel-springer-espana-alianza-para-impulsar-las-recomendaciones-online","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=140449","title":{"rendered":"Outbrain y Axel Springer Espa\u00f1a: alianza para impulsar las recomendaciones online"},"content":{"rendered":"<p><strong>Outbrain, plataforma de recomendaci\u00f3n en la open web, impulsar\u00e1 las recomendaciones onlines para maximizar y optimizar los recursos de las publicaciones del grupo editorial Axel Springer.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Para ello, el grupo editorial utilizar\u00e1 <strong>Smartfeed en <\/strong><\/span><strong><i>desktop<\/i><\/strong><span style=\"font-weight: 400;\"> con el objetivo de ofrecer al publisher una experiencia feed personalizada en la open web, e impulsar un discovery de contenidos m\u00e1s profundos, sesiones m\u00e1s largas y un mejor engagement. Por otro lado, Outbrain <strong>incorpora una soluci\u00f3n mobile<\/strong> con tarjetas de Reels, selecciones con lo m\u00e1s visto de la semana, display, video y carrusel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed, Axel Springer apuesta por Outbrain porque \u201cla calidad de sus recomendaciones de pago y la posibilidad de personalizar al m\u00e1ximo las soluciones que nos ofrecen, seg\u00fan nuestras necesidades, nos hicieron convencernos de que eran el partner que busc\u00e1bamos y necesit\u00e1bamos. Estamos seguros de que los resultados de la colaboraci\u00f3n ser\u00e1n excelentes\u201d, explica <\/span><b>Daniel Chamorro<\/b><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">chief revenue officer <\/span><\/i><span style=\"font-weight: 400;\">de Axel Springer.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un acuerdo para maximizar y optimizar los recursos de las publicaciones de Axel Springer Espa\u00f1a. <\/p>\n","protected":false},"author":7342,"featured_media":140457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-140449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outbrain y Axel 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