{"id":140265,"date":"2021-11-26T14:05:16","date_gmt":"2021-11-26T13:05:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=140265"},"modified":"2021-11-26T14:05:16","modified_gmt":"2021-11-26T13:05:16","slug":"merkal-apuesta-por-personas-reales-para-su-nueva-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=140265","title":{"rendered":"Merkal apuesta por personas reales para su nueva campa\u00f1a"},"content":{"rendered":"<p><strong>Desir\u00e9e Vila, \u2014atleta paral\u00edmpica espa\u00f1ola\u2014, es la imagen de la nueva campa\u00f1a de Merkal. Con el objetivo de representar a todas las personas reales que trabajan duro para conseguir sus sue\u00f1os.\u00a0<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">La marca pretende \u201cconseguir que muchas personas se sientan representadas por alguien que destaca en lo que hace, aunque sus caracter\u00edsticas sean diferentes. A pesar de tener una pr\u00f3tesis, no dejo de ser simplemente una chica a la que le hacen ilusi\u00f3n cosas como ir al cine con sus amigos\u201d, afirma <strong>Desir\u00e9e Vila<\/strong>.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed, Merkal lleva este esp\u00edritu y el concepto a un p\u00fablico m\u00e1s amplio. Junto a la agencia <strong>RK People<\/strong>, \u2014encargada del desarrollo estrat\u00e9gico, creativo y de producci\u00f3n de la campa\u00f1a\u2014, presentan este spot tanto en punto de ventas como en medios digitales a trav\u00e9s de <strong>cuatro gr\u00e1ficos y un v\u00eddeo<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<strong>No hay camino f\u00e1ciles. Solo caminantes extraordinarios<\/strong>\u201d, muestra la historia de superaci\u00f3n de Vila: un carrera deportiva como gimnasta que se vio truncada tras perder una pierna en 2015.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Merkal x Desiree Vila\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/vDq1JwAj1cY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RK People produce \u201cNo hay camino f\u00e1ciles. Solo caminantes extraordinarios\u201d, con de Desir\u00e9e Vile como protagonista.<\/p>\n","protected":false},"author":7342,"featured_media":140266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-140265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merkal apuesta por personas reales para su nueva campa\u00f1a - IPMARK<\/title>\n<meta name=\"description\" content=\"\u201cNo hay camino f\u00e1ciles. 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