{"id":140172,"date":"2021-11-26T13:41:26","date_gmt":"2021-11-26T12:41:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=140172"},"modified":"2021-11-26T14:14:55","modified_gmt":"2021-11-26T13:14:55","slug":"la-crisis-de-materias-primas-y-energia-obliga-a-todos-fabricantes-subir-sus-precios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=140172","title":{"rendered":"La crisis de materias primas y energ\u00eda obliga a todos los fabricantes a subir sus precios"},"content":{"rendered":"<p><strong>La subida de precios de materias primas y energ\u00eda est\u00e1 afectando a la actividad diaria de los actores protagonistas del sector de gran consumo, como asegura el 57% de\u00a0 los fabricantes, en un estudio realizado por IRI sobre c\u00f3mo est\u00e1 afectando la subida de precios de materias primas, combustibles y electricidad.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Esta investigaci\u00f3n revela que<\/span><b> el 100% de los fabricantes de gran consumo se est\u00e1n viendo obligados a subir las tarifas a la distribuci\u00f3n<\/b><span style=\"font-weight: 400;\">, que se situar\u00e1 por encima del 7%, como afirma el 69% de los encuestados. Mientras que el 19% indica que estar\u00e1 entre un 4 y 6%, y tan s\u00f3lo un 12% opina que ser\u00e1 entre un 0 y un 3%.<\/span><\/p>\n<h3><b>Medidas<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00bfY qu\u00e9 opciones se est\u00e1n planteando los fabricantes para minimizar el impacto de la subida de precios? Los entrevistados contemplan, principalmente, <\/span><b>ajustar los m\u00e1rgenes (47,6%) e incrementar las promociones (33,3%).<\/b><span style=\"font-weight: 400;\"> Otras respuestas tambi\u00e9n a\u00f1aden disminuir los formatos (16,7%) y otras alternativas (14,3%). Por su parte, un 9,5% se\u00f1ala que no se est\u00e1n planteando ninguna opci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acerca de la implementaci\u00f3n de los nuevos precios, <\/span><b>la mayor\u00eda de los fabricantes han contestado que ya est\u00e1n incluyendo los nuevos (67%)<\/b><span style=\"font-weight: 400;\">, frente al 28% que lo har\u00e1 a partir de enero y febrero, y un 5% planea hacerlo a partir de marzo de 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estas subidas de precios afectar\u00e1n directamente al consumidor que aumentar\u00e1 la <\/span><b>b\u00fasquedas de ofertas<\/b><span style=\"font-weight: 400;\">, como asegura el 67% de los fabricantes encuestados por IRI, y elegir\u00e1 el canal que le ofrezca los mejores precios (45%), adem\u00e1s de comprar m\u00e1s marcas propias del distribuidor (45%).\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ajustar los m\u00e1rgenes y aumentar las promociones, las principales estrategias que est\u00e1n planteando los fabricantes para minimizar el impacto de la subida de precios.<\/p>\n","protected":false},"author":30,"featured_media":126397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-140172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La crisis de materias primas y energ\u00eda obliga a todos fabricantes subir sus precios<\/title>\n<meta name=\"description\" content=\"Los fabricantes de gran consumo se han visto obligados a subir los precios de sus productos ante la crisis de la materia prima y energ\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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