{"id":140023,"date":"2021-11-24T14:52:19","date_gmt":"2021-11-24T13:52:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=140023"},"modified":"2021-11-24T17:30:50","modified_gmt":"2021-11-24T16:30:50","slug":"originals-sello-hamburguesas-gourmet-burger-king","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=140023","title":{"rendered":"Nace Originals, el sello de hamburguesas gourmet de Burger King"},"content":{"rendered":"<p><a href=\"https:\/\/ipmark.com\/my-burger-king-locura-amor-cadena-fans\/\"><strong>Burger King<\/strong><\/a>\u00a0<strong>ha creado sus hamburguesas Originals, un sello\u00a0<em>gourmet<\/em> con el que la compa\u00f1\u00eda quiere cambiar todas las reglas. De esta forma, la compa\u00f1\u00eda se adentra en un segmento<\/strong>\u00a0<strong>donde ofrecer una experiencia\u00a0<em>premium<\/em> que sorprenda a los fan\u00e1ticos y m\u00e1s exigentes amantes de las hamburguesas.\u00a0<\/strong><\/p>\n<p>Para dar a conocer esta nueva gama, se ha creado la campa\u00f1a \u00ab<strong>Las reglas han cambiado<\/strong>\u00ab, una vez m\u00e1s confiando en la agencia\u00a0<a href=\"https:\/\/ipmark.com\/cannes-lions-2021-david-madrid-elegida-la-sexta-mejor-agencia-del-mundo\/\" target=\"_blank\" rel=\"noopener\"><strong>David Madrid<\/strong><\/a>. La marca no desvela su identidad hasta los \u00faltimos segundos, por lo que el\u00a0<em>spot<\/em> de 30&#8243; creado para la campa\u00f1a pretende generar misterio y expectaci\u00f3n hasta el final.<\/p>\n<p>La compa\u00f1\u00eda ha optado por una estrategia con un\u00a0<em>spot\u00a0<\/em>principal de 30&#8243; y dos secuelas de 10&#8243;, donde construye un\u00a0<em>storytelling<\/em> muy diferencial para mostrar que estas nuevas hamburguesas est\u00e1n disponibles en todos los canales. Los hilos conductores siempre son dos: el\u00a0<strong>juego de la c\u00e1mara subjetiva<\/strong>, desde la perspectiva del empleado, y la\u00a0<strong>sorpresa y misterio generados por el protagonista<\/strong>, personificando la llegada de la compa\u00f1\u00eda a donde nunca antes lo hab\u00eda hecho.<\/p>\n<p><iframe loading=\"lazy\" title=\"Burger King | OS PRESENTAMOS ORIGINALS BY BURGER KING\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4M70HVcrW5Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>La compa\u00f1\u00eda mostr\u00f3 el pasado 16 de noviembre un\u00a0<em>teaser<\/em> en exterior y digital, mostrando el\u00a0<em>claim<\/em> \u00abAlgo est\u00e1 a punto de cambiar\u00bb. Le acompa\u00f1aba una misteriosa caja negra, donde el nombre del nuevo sello aparec\u00eda ligeramente difuminado. Tambi\u00e9n se han desarrollado acciones de\u00a0<em>branded content<\/em> en medios de estilo de vida, generalistas, y gastro.<\/p>\n<h2>Recetas muy elaboradas<\/h2>\n<p><strong>Originals<\/strong> se presenta con recetas muy elaboradas y cuidadas, en las que emplea ingredientes de origen local de alta calidad e ingredientes de Denominaci\u00f3n de Origen Protegida. Les acompa\u00f1a la caracter\u00edstica carne Angus de 150 gr. a la parrilla.<\/p>\n<p>El nuevo sello, que cuenta con un\u00a0<em>packaging<\/em> propio, ofrecer\u00e1 ediciones limitadas que se renovar\u00e1n peri\u00f3dicamente, teniendo siempre el consumidor dos opciones de elegir. Desde hoy y por tiempo limitado, contar\u00e1n con las opciones \u00abCampesina\u00bb y \u00abMediterr\u00e1nea\u00bb, disponibles en restaurante, AutoKing y servicio a domicilio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con las Originals, la compa\u00f1\u00eda presenta sus hamburguesas gourmet, llegando a un segmento donde ofrecer una experiencia premium. <\/p>\n","protected":false},"author":6924,"featured_media":140032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[412],"class_list":["post-140023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-burger-king"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nace Originals, el sello de hamburguesas gourmet de Burger King<\/title>\n<meta name=\"description\" content=\"Con las Originals, la compa\u00f1\u00eda presenta sus hamburguesas gourmet, llegando a un segmento donde ofrecer una experiencia premium.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=140023\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nace Originals, el sello de hamburguesas gourmet de Burger King\" \/>\n<meta property=\"og:description\" content=\"Con las Originals, la compa\u00f1\u00eda presenta sus hamburguesas gourmet, llegando a un segmento donde ofrecer una experiencia premium.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=140023\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T13:52:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-24T16:30:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/bk-originales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Briones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Briones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=140023#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=140023\"},\"author\":{\"name\":\"Laura Briones\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"headline\":\"Nace Originals, el sello de hamburguesas gourmet de Burger King\",\"datePublished\":\"2021-11-24T13:52:19+00:00\",\"dateModified\":\"2021-11-24T16:30:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=140023\"},\"wordCount\":358,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=140023#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/bk-originales.jpg\",\"keywords\":[\"Burger King\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=140023\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=140023\",\"name\":\"Nace Originals, el sello de hamburguesas gourmet de Burger King\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=140023#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=140023#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/bk-originales.jpg\",\"datePublished\":\"2021-11-24T13:52:19+00:00\",\"dateModified\":\"2021-11-24T16:30:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"description\":\"Con las Originals, la compa\u00f1\u00eda presenta sus hamburguesas gourmet, llegando a un segmento donde ofrecer una experiencia premium.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=140023#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=140023\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=140023#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/bk-originales.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/bk-originales.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=140023#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nace Originals, el sello de hamburguesas gourmet de Burger King\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\",\"name\":\"Laura Briones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"caption\":\"Laura Briones\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=6924\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nace Originals, el sello de hamburguesas gourmet de Burger King","description":"Con las Originals, la compa\u00f1\u00eda presenta sus hamburguesas gourmet, llegando a un segmento donde ofrecer una experiencia premium.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=140023","og_locale":"es_ES","og_type":"article","og_title":"Nace Originals, el sello de hamburguesas gourmet de Burger King","og_description":"Con las Originals, la compa\u00f1\u00eda presenta sus hamburguesas gourmet, llegando a un segmento donde ofrecer una experiencia premium.","og_url":"https:\/\/ipmark.com\/?p=140023","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-11-24T13:52:19+00:00","article_modified_time":"2021-11-24T16:30:50+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/bk-originales.jpg","type":"image\/jpeg"}],"author":"Laura Briones","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Laura Briones","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=140023#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=140023"},"author":{"name":"Laura Briones","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"headline":"Nace Originals, el sello de hamburguesas gourmet de Burger King","datePublished":"2021-11-24T13:52:19+00:00","dateModified":"2021-11-24T16:30:50+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=140023"},"wordCount":358,"image":{"@id":"https:\/\/ipmark.com\/?p=140023#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/bk-originales.jpg","keywords":["Burger King"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=140023","url":"https:\/\/ipmark.com\/?p=140023","name":"Nace Originals, el sello de hamburguesas gourmet de Burger King","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=140023#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=140023#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/bk-originales.jpg","datePublished":"2021-11-24T13:52:19+00:00","dateModified":"2021-11-24T16:30:50+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"description":"Con las Originals, la compa\u00f1\u00eda presenta sus hamburguesas gourmet, llegando a un segmento donde ofrecer una experiencia premium.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=140023#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=140023"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=140023#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/bk-originales.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/bk-originales.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=140023#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Nace Originals, el sello de hamburguesas gourmet de Burger King"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a","name":"Laura Briones","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","caption":"Laura Briones"},"url":"https:\/\/ipmark.com\/?author=6924"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/140023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/6924"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140023"}],"version-history":[{"count":5,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/140023\/revisions"}],"predecessor-version":[{"id":140091,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/140023\/revisions\/140091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/140032"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=140023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=140023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}