{"id":139946,"date":"2021-11-24T14:53:10","date_gmt":"2021-11-24T13:53:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=139946"},"modified":"2021-11-24T14:53:10","modified_gmt":"2021-11-24T13:53:10","slug":"publicis-propuesta-connecting-commerce-eventos-mensuales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=139946","title":{"rendered":"Publicis muestra su propuesta de &#8216;connecting commerce&#8217; con eventos mensuales"},"content":{"rendered":"<p><strong>Publicis Groupe Espa\u00f1a ha convertido su sede en un centro neur\u00e1lgico de conexi\u00f3n de conocimiento en\u00a0<em>commerce<\/em> y\u00a0<em>retail media<\/em>. A trav\u00e9s de un programa de convocatorias mensuales, reunir\u00e1 a\u00a0<em>players<\/em> del sector, anunciantes, proveedores o plataformas de tecnolog\u00eda m\u00e1s relevantes del mercado.\u00a0<\/strong><\/p>\n<p>El pr\u00f3ximo\u00a0<strong>25 de noviembre<\/strong> tendr\u00e1 lugar el primer encuentro \u00ab<em>Del Apocalypsis Retail al Retail Media. El nuevo\u00a0<\/em><em>trade marketing<\/em>\u00ab. Se realizar\u00e1 bajo un formato desayuno, moderado por <strong>Jos\u00e9 Luis Ferrero<\/strong>,\u00a0<em>commerce lead\u00a0<\/em>Iberia de\u00a0<strong>Publicis<\/strong>. Adem\u00e1s, tambi\u00e9n se reflexionar\u00e1 acerca del \u00ab<em>Play 2 Earn y Metaverso. Nuevas oportunidades para commerce<\/em>\u00ab, donde participar\u00e1\u00a0<strong>Pedro Ollero<\/strong>,\u00a0<em>senior PR specialist<\/em> Iberia de\u00a0<strong>Razer<\/strong> y presentado por <strong>Antonio Berm\u00fadez de Castro<\/strong>,\u00a0<em>chief integration officer<\/em> de\u00a0<strong>Publicis<\/strong>.<\/p>\n<p>El\u00a0<strong>16 de diciembre<\/strong> se celebrar\u00e1 el segundo encuentro mensual. En esta ocasi\u00f3n se contar\u00e1 con invitados como\u00a0<strong>Christian Szapary<\/strong>,\u00a0<em>account executive\u00a0<\/em>Espa\u00f1a y Portugal de\u00a0<strong>Waze;<\/strong>\u00a0<strong>Joan Llata<\/strong>,\u00a0<em>local SEO consultant<strong>\u00a0<\/strong><\/em>de\u00a0<strong>Partoo<\/strong>; <strong>Andrea Loira<\/strong>,\u00a0<em>content innovation director<\/em> de\u00a0<strong>Publicis Groupe<\/strong> o\u00a0<strong>Tomasso Trevisan<\/strong>,\u00a0<em>channel development manager\u00a0<\/em><em>Western Europe<\/em> de\u00a0<strong>VTEX<\/strong>.<\/p>\n<p>Los encuentros ser\u00e1n h\u00edbridos, para poder conservar las medidas de seguridad. De esta forma, se podr\u00e1 acceder presencialmente al evento hasta cubrir el n\u00famero de plazas disponibles y, de forma alternativa, a trav\u00e9s de una invitaci\u00f3n v\u00eda Zoom.<\/p>\n<h2>Impulsar el crecimiento<\/h2>\n<p>El objetivo principal de la agencia est\u00e1 en\u00a0<strong>impulsar el crecimiento del negocio de sus clientes<\/strong> a trav\u00e9s de un servicio\u00a0<em>full commerce end-to-end <\/em>y estar a la cabeza en innovaci\u00f3n y conocimiento en este \u00e1rea.<\/p>\n<p>De esta forma,\u00a0<strong>Publicis Group<\/strong> refuerza su posicionamiento\u00a0<em>commerce<\/em> al ofrecer soluciones\u00a0<em>full commerce service<\/em>. El formato de este\u00a0<em>hub<\/em> de conocimiento propiciar\u00e1 la conexi\u00f3n entre profesionales a los que invita a compartir casos experienciales, inquietudes, dudas, soluciones, referencias y propuestas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A partir del pr\u00f3ximo 25 de noviembre, la agencia realizar\u00e1 encuentros mensuales en su sede central donde los players del sector intercambien conocimientos. <\/p>\n","protected":false},"author":6924,"featured_media":139952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-139946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicis muestra su propuesta de &#039;connecting commerce&#039; 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