{"id":139450,"date":"2021-11-18T12:18:48","date_gmt":"2021-11-18T11:18:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=139450"},"modified":"2021-11-18T15:50:45","modified_gmt":"2021-11-18T14:50:45","slug":"alfa-romeo-entrega-smilebrand-su-cuenta-creativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=139450","title":{"rendered":"Alfa Romeo entrega a Smilebrand su cuenta creativa"},"content":{"rendered":"

La marca de automoci\u00f3n de Grupo Stellantis, Alfa Romeo, ha elegido a Smilebrand para dise\u00f1ar y desarrollar su estrategia creativa. La agencia trabaja con la ense\u00f1a desde el pasado junio.\u00a0<\/strong><\/p>\n

Alfa Romeo ya cuenta con agencia creativa. Se trata de Smilebrand, responsable del desarrollo creativo de la marca, que trabaja con la ense\u00f1a premium de Grupo Stellantis desde junio.\u00a0<\/span><\/p>\n

\u201cEn la agencia nos entusiasma trabajar para una marca como Alfa Romeo que cuenta con una historia y herencia tan potentes. La apuesta es real con la llegada de nuevos modelos y reposicionamiento, y a su vez con la comunicaci\u00f3n. Es una responsabilidad que recogemos con mucha ilusi\u00f3n\u201d, ha explicado Blanca Rico<\/strong>, fundadora de Smilebrand<\/strong>.\u00a0<\/span><\/p>\n

Desde comienzos de verano, la compa\u00f1\u00eda ha venido desarrollando de forma manual creatividades y conceptos ad-hoc a medios y audiencias<\/strong>, y con un tono que marca el car\u00e1cter de la ense\u00f1a. Sirva de muestra la gr\u00e1fica publicada en la Revista Cuerpo Diplom\u00e1tico.\u00a0<\/span><\/p>\n

\"Alfa<\/p>\n

Jos\u00e9 Mar\u00eda Prieto<\/strong>, fundador y CCO, se\u00f1ala: \u201cEl car\u00e1cter apasionado y rebelde de la marca, su historia, tambi\u00e9n la que nosotros mismos hemos vivido ya juntos en el pasado\u2026todo esto es apasionante. 2021 es el principio. 2022 promete. Y Alfa lo va a demostrar. Vamos all\u00e1 y vamos r\u00e1pido\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Desde comienzos de verano, la compa\u00f1\u00eda ha venido desarrollando de forma manual creatividades y conceptos ad-hoc a medios y audiencias. <\/p>\n","protected":false},"author":29,"featured_media":139454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114,2226],"class_list":["post-139450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"\nAlfa Romeo entrega a Smilebrand su cuenta creativa<\/title>\n<meta name=\"description\" content=\"Desde comienzos de verano, la compa\u00f1\u00eda ha venido desarrollando de forma manual creatividades y conceptos ad-hoc a medios y audiencias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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