{"id":139445,"date":"2021-11-18T10:42:16","date_gmt":"2021-11-18T09:42:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=139445"},"modified":"2021-11-18T10:42:16","modified_gmt":"2021-11-18T09:42:16","slug":"change-to-grow-branducers-calienta-motores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=139445","title":{"rendered":"\u2018Change to grow\u2019. Branducers calienta motores"},"content":{"rendered":"

Jos\u00e9 Manuel Zapata, Joe Pulizzi, Jeff Gomez y Jean-Christophe Demarta son los ponentes destacados este a\u00f1o en el mayor evento de Branded Content<\/a> organizado en nuestro pa\u00eds y que ahora en 2021 celebra diez a\u00f1os desde su creaci\u00f3n de la mano de After.<\/p>\n

Change to grow<\/em> es la propuesta con la que BCMA Spain<\/a> invita a una necesaria reflexi\u00f3n para afrontar el futuro de la comunicaci\u00f3n de las marcas. La tem\u00e1tica escogida es la Metamorfosis del sector, la aceleraci\u00f3n y ebullici\u00f3n que vive el Branded Content y que se traduce en m\u00e1s formatos, m\u00e1s canales, m\u00e1s plataformas, m\u00e1s oportunidades, m\u00e1s retos\u2026<\/p>\n

Branducers21 finalizar\u00e1 con un broche de oro, la entrega de los Premios BCMA 2021. En su tercera edici\u00f3n, 18 casos optar\u00e1n a este reconocimiento:<\/p>\n

    \n
  1. \u2018Cambios. Ser quien quieres ser\u2019 de Jes\u00fas Revuelta, producido por Blua, para Wallapop<\/li>\n
  2. \u2018Atrapados en los 90\u2019 de McCann para Ikea<\/li>\n
  3. \u2018Unboxing Ibai\u2019 de Bijoux Content para Netflix y Play Station<\/li>\n
  4. \u2018FootballCan\u2019 de Arena Media y Havas para Banco Santander<\/li>\n
  5. \u2018Check-in\u2019 de Pernod Ricard para Seagram\u2019s<\/li>\n
  6. \u2018Eurotubers\u2019 de Publiespa\u00f1a y Wavemaker para Burger King<\/li>\n
  7. \u2018Ruta 67, tu proyecto de vida\u2019 de Movistar+ para CaixaBank<\/li>\n
  8. \u2018Somos Futuro\u2019 de Bijoux Content para Repsol y PRISA<\/li>\n
  9. \u2018CaixaBank Experience\u2019 de MANIFIESTO para CaixaBank<\/li>\n
  10. \u2018Una ca\u00f1a con\u2026\u2019 de apple tree para Mahou<\/li>\n
  11. \u2018Movistar eSports\u2019 de GameTV para Movistar<\/li>\n
  12. \u2018En clave de bienestar\u2019 de Wavemaker para Turismo de Asturias<\/li>\n
  13. \u2018Willyrex\u2019 de Arena Media para Domino\u2019s pizza<\/li>\n
  14. \u2018Or\u00edgenes\u2019 de God\u00f3 Strategies para Ikea<\/li>\n
  15. \u2018Por un futuro con agua\u2019 de Arena Media para Finish<\/li>\n
  16. \u2018Oso\u2019 de UM Spain y Mediabrands Content Studio para Tous<\/li>\n
  17. \u2018The Menu court\u2019 de DAVID para Burger King<\/li>\n
  18. \u2018Formando hogar\u2019 de 3 Dots and Co para Ikea<\/li>\n<\/ol>\n

    **Branducers 2021 puede seguirse v\u00eda streaming desde el canal de Youtube de BCMA<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Este jueves 18 a las 17:00 horas arranca Branducers 2021, en un evento h\u00edbrido que podr\u00e1 ser seguido tanto presencialmente, desde Madrid Content City, como por streaming.<\/p>\n","protected":false},"author":14,"featured_media":139446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[673],"class_list":["post-139445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-branded-content"],"acf":[],"yoast_head":"\n\u2018Change to grow\u2019. 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