{"id":139343,"date":"2021-11-17T16:11:49","date_gmt":"2021-11-17T15:11:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=139343"},"modified":"2021-11-17T16:11:49","modified_gmt":"2021-11-17T15:11:49","slug":"reto-sostenibilidad-2050-empresas-retos-futuro","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=139343","title":{"rendered":"OmnicomPRGroup lanza Reto Sostenibilidad 2050 para que las empresas se adelanten al futuro"},"content":{"rendered":"<p><strong>OmnicomPRGroup lanza el Reto Sostenibilidad 2050 para que todas las empresas comuniquen sus logros ante los nuevos objetivos marcados por la Uni\u00f3n Europea para 2050. \u00bfSu objetivo? Ayudar a los clientes a adelantarse y posicionarse ante estos retos, adem\u00e1s de transmitir con efectividad sus pol\u00edticas de sostenibilidad a todas sus audiencias. <\/strong><\/p>\n<p>En su web se recoge la filosof\u00eda, objetivos y plan de acci\u00f3n del reto. Este proyecto nace con esp\u00edritu colaborativo y co-creativo para debatir, aprender, promover la movilizaci\u00f3n, avanzar y adelantarse a una realidad inminente.<\/p>\n<p>\u00abLos planes de sostenibilidad de las empresas necesitan plasmarse en hechos reales que se vean, que se sientan, que se comprendan\u00bb, comenta\u00a0<strong>M\u00f3nica Vicente<\/strong>, directora de reputaci\u00f3n, sostenibilidad y crisis de\u00a0<strong>OmnicomPRGroup<\/strong>. \u00abNecesitamos crear experiencias que transformen lo que piensan nuestras audiencias clave\u00bb.<\/p>\n<p>La nueva \u00e1rea, a su vez, tratar\u00e1 de identificar c\u00f3mo las empresas pueden comprender mejor y participar de forma constructiva en los debates actuales. \u00abEstas iniciativas plantean multitud de oportunidades y desaf\u00edos para las organizaciones de todos los sectores. Traducir las discusiones sobre pol\u00edticas en impactos en las estrategias de negocios es esencial\u00bb, explica <strong>Montse Escudero<\/strong>, directora de\u00a0<em>public affairs<\/em> del grupo.<\/p>\n<h2>Percepci\u00f3n ciudadana<\/h2>\n<p>El primer proyecto propio del\u00a0<strong>Reto Sostenibilidad 2050<\/strong> ha sido el lanzamiento de un sondeo de opini\u00f3n\u00a0<strong>sobre percepci\u00f3n ciudadana en sostenibilidad de las empresas<\/strong>, realizado en colaboraci\u00f3n con\u00a0<strong>Metroscopia.\u00a0<\/strong><\/p>\n<p>El informe revela que para un 66% las empresas de agricultura y alimentaci\u00f3n <b>son las que mejores decisiones toman respecto a la sostenibilidad<\/b>. Las peor percibidas son las <strong>el\u00e9ctricas<\/strong>, donde un 68% considera que no est\u00e1n tomando buenas decisiones respecto a esta cuesti\u00f3n, seguido por el <strong>sector bancario<\/strong> (61%).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este proyecto quiere ayudar a los clientes a transmitir con efectividad sus pol\u00edticas de sostenibilidad a todas sus audiencias. <\/p>\n","protected":false},"author":6924,"featured_media":139344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6067],"class_list":["post-139343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nace &#039;Reto Sostenibilidad 2050&#039; para que 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