{"id":137852,"date":"2021-11-11T12:07:07","date_gmt":"2021-11-11T11:07:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=137852"},"modified":"2021-11-11T15:10:49","modified_gmt":"2021-11-11T14:10:49","slug":"telegram-con-publicidad-lanzara-suscripcion-para-no-ver-anuncios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=137852","title":{"rendered":"Telegram, con publicidad, lanzar\u00e1 una suscripci\u00f3n para no ver anuncios"},"content":{"rendered":"

Mientras en Meta se sigue estudiando la viabilidad de incluir anuncios en WhatsApp<\/a> – decisi\u00f3n, de momento, aparcada-, Telegram ha comenzado a ofrecer anuncios en los canales p\u00fablicos grandes de la aplicaci\u00f3n de mensajer\u00eda. Contempla, adem\u00e1s, la opci\u00f3n de lanzar un servicio de suscripci\u00f3n para permitir que los usuarios no vean publicidad.\u00a0<\/strong><\/p>\n

Seg\u00fan ha comunicado en su canal Pavel Durov, fundador de Telegram, la compa\u00f1\u00eda ha comenzado a trabajar en una nueva funci\u00f3n, que ofrecer\u00eda a los usuarios la opci\u00f3n de no ver anuncios en la app a cambio del pago de una suscripci\u00f3n. Esta opci\u00f3n tambi\u00e9n se contempla incluir entre los creadores de canales, ya que, seg\u00fan Durov, a algunos de ellos les gustar\u00eda desactivar los anuncios que aparecen en ellos.\u00a0<\/span><\/p>\n

Sobre esta \u00faltima opci\u00f3n, \u201cpor el momento, estamos calculando las condiciones econ\u00f3micas para esta opci\u00f3n\u201d.\u00a0<\/span><\/p>\n

Desde octubre, Telegram ha comenzado a mostrar anuncios en los canales p\u00fablicos con m\u00e1s de 1.000 suscriptores<\/strong>, que se caracterizan por ser textos breves, que no contienen enlaces externos ni fotograf\u00edas<\/strong>. Tampoco, dice Durov, emplean datos personales para su segmentaci\u00f3n, sirvi\u00e9ndose m\u00e1s bien de la tem\u00e1tica de los canales en los que se muestran.\u00a0<\/span><\/p>\n

La aplicaci\u00f3n de mensajer\u00eda se ha comprometido, adem\u00e1s, a no mostrar anuncios en las listas de chat, conversaciones privadas o grupos<\/strong>, y a que los mensajes publicitarios oficiales que implante Telegram sean mucho m\u00e1s amigables.\u00a0<\/span><\/p>\n

A finales de 2020, Telegram declar\u00f3 que la compa\u00f1\u00eda se hallaba buscando nuevas f\u00f3rmulas de ingresos. La llegada de publicidad en la aplicaci\u00f3n de mensajer\u00eda instant\u00e1nea va en esta direcci\u00f3n. En palabras de Durov, \u201clos ingresos de dichos anuncios permitir\u00e1n que Telegram contin\u00fae brindando a los usuarios un servicio gratuito e ilimitado\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La compa\u00f1\u00eda ha comenzado a trabajar en una nueva funci\u00f3n, que ofrecer\u00eda a los usuarios la opci\u00f3n de no ver anuncios en la app a cambio del pago de una suscripci\u00f3n. <\/p>\n","protected":false},"author":29,"featured_media":137853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[148],"class_list":["post-137852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-media"],"acf":[],"yoast_head":"\nTelegram, con publicidad, lanzar\u00e1 una suscripci\u00f3n para no ver anuncios<\/title>\n<meta name=\"description\" content=\"Telegram ha comenzado a trabajar en una nueva funci\u00f3n, que ofrecer\u00eda a los usuarios la opci\u00f3n de no ver anuncios en la app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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