{"id":137847,"date":"2021-11-11T12:21:57","date_gmt":"2021-11-11T11:21:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=137847"},"modified":"2021-11-11T16:52:46","modified_gmt":"2021-11-11T15:52:46","slug":"hola-play-la-nueva-app-de-tv-a-la-carta","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=137847","title":{"rendered":"Hola Play, la nueva app de TV a la carta"},"content":{"rendered":"<p><strong>Marzo de 2020 fue un punto de inflexi\u00f3n para los espa\u00f1oles hacia una consumici\u00f3n cada vez m\u00e1s digital. El paso de la pandemia ha dejado un crecimiento de un 70% en el sector de la televisi\u00f3n a la carta.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Por ello, \u00a1Hola!, -la revista del coraz\u00f3n espa\u00f1ola-, presenta una plataforma de v\u00eddeos de larga duraci\u00f3n a la carta. Una aplicaci\u00f3n para disfrutar donde quieras, cuando quieras y de forma totalmente gratuita. <strong>Hola Play <\/strong>est\u00e1 pensada para ser usada en televisi\u00f3n. Sin embargo, <\/span><span style=\"font-weight: 400;\">tambi\u00e9n se encuentra disponible para m\u00f3vil y <em>tablet<\/em>.<\/span><\/p>\n<h2><b>El concepto de \u201cprime time\u201d ha cambiado<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Los espectadores demandan tener m\u00e1s control y poder de elecci\u00f3n sobre lo que ven. Debido a ello, surge la idea de Hola Play, a trav\u00e9s de un <strong>canal interactivo<\/strong> que fomenta la participaci\u00f3n del usuario con la plataforma. Adem\u00e1s, es una nueva forma de dar visibilidad a los anunciantes, a trav\u00e9s de una <strong>app responsive<\/strong> disponible para smartTV (LG, Samsung, Android TV, Apple TV, Amazon TV), m\u00f3vil y <em>tablet<\/em> (IOS y Android).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Programas sobre las monarqu\u00edas, para los amantes de la moda, de la comida o sobre la historia de las personas m\u00e1s influyentes del mundo ser\u00e1n algunos de los temas principales de su cartelera. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una plataforma de v\u00eddeos de larga duraci\u00f3n, presentada por la revista \u00a1Hola!, para dar respuesta a la necesidad creciente de los espa\u00f1oles de una televisi\u00f3n m\u00e1s digital.<\/p>\n","protected":false},"author":7342,"featured_media":137848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-137847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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