{"id":137283,"date":"2021-11-03T15:15:26","date_gmt":"2021-11-03T14:15:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=137283"},"modified":"2021-11-03T15:15:26","modified_gmt":"2021-11-03T14:15:26","slug":"skoda-fabia-coche-que-saltaba-spots","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=137283","title":{"rendered":"\u0160koda Fabia: el coche que saltaba a trav\u00e9s de otros spots"},"content":{"rendered":"<p><strong>Siguiendo el posicionamiento local \u00abMu\u00e9vete siempre\u00bb<\/strong><strong>, el nuevo\u00a0\u0160koda Fabia salta de su propio\u00a0<em>spot<\/em> para colarse en los de otras marcas y demostrar que \u00absi tu imaginaci\u00f3n no tiene l\u00edmites, tu mundo tampoco\u00bb, presentando al veh\u00edculo m\u00e1s joven de la marca.\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">Esta nueva campa\u00f1a quiere representar la imaginaci\u00f3n sin l\u00edmites de la generaci\u00f3n Z, situ\u00e1ndola en el centro y remarcando su car\u00e1cter contrario al inmovilismo. Esta acci\u00f3n ha sido desarrollada entre <strong>Proximity Barcelona <\/strong>en el concepto creativo y <strong>PHD Media<\/strong> en la parte de medios.<\/p>\n<p>A trav\u00e9s de un filtro naranja, la agencia creativa ha simbolizado una nueva forma de ver la vida a trav\u00e9s de los ojos de esta generaci\u00f3n. Para llevar este concepto a los medios, PHD ha creado bloques publicitarios en TV donde este filtro ti\u00f1e de este color el resto de\u00a0<em>spots<\/em> de la parrilla, para que el concepto trascienda la propia marca.<\/p>\n<h2 style=\"font-weight: 400;\"><strong>Sali\u00e9ndose de su <em>spot<\/em><\/strong><\/h2>\n<p>De esta forma, reflejan que la imaginaci\u00f3n \u00abno tiene l\u00edmites\u00bb y modelizan en 3D este nuevo veh\u00edculo para que salga de su propio\u00a0<em>spot<\/em> y cubra del filtro naranja el resto que vienen tras \u00e9l. Esta acci\u00f3n especial culmina el bloque publicitario, mostrando el\u00a0<em>claim<\/em> \u00abtu mundo tampoco\u00bb y reflejando que el mundo puede ser del color del que t\u00fa quieras verlo.<\/p>\n<p><iframe loading=\"lazy\" title=\"\u0160KODA se cuela en los spots de otras campa\u00f1as publicitarias\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/AXe9gNVaZ0A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p style=\"font-weight: 400;\">La acci\u00f3n trae la oportunidad de conseguir cobertura y notoriedad entre el\u00a0<em>target<\/em> m\u00e1s joven y destacar sobre el resto de anunciantes. Estos pases se emiten tanto en el entorno\u00a0<strong>Mediaset<\/strong> como\u00a0<strong>Atresmedia,\u00a0<\/strong>en programas m\u00e1s afines para la generaci\u00f3n Z.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La \u00faltima campa\u00f1a de Skoda quiere representar la imaginaci\u00f3n sin l\u00edmites de la Generaci\u00f3n Z escap\u00e1ndose de su propio spot y poni\u00e9ndole un filtro naranja al resto de anuncios. <\/p>\n","protected":false},"author":6924,"featured_media":137288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6176],"class_list":["post-137283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-automocion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160koda Fabia: 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