{"id":137261,"date":"2021-11-03T13:23:53","date_gmt":"2021-11-03T12:23:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=137261"},"modified":"2021-11-03T15:33:56","modified_gmt":"2021-11-03T14:33:56","slug":"porque-tu-porque-te-campana-cercana-banco-santander","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=137261","title":{"rendered":"\u00abPorque t\u00fa Porque te\u00bb, la campa\u00f1a m\u00e1s cercana del Banco Santander"},"content":{"rendered":"<p><strong>\u00abPor ti, los primeros\u00bb es el nuevo posicionamiento estrat\u00e9gico del Banco Santander. A trav\u00e9s de su campa\u00f1a\u00a0 \u00abPorque t\u00fa porque te\u00bb, la entidad busca poner el foco en las personas, situ\u00e1ndolas a ellas y a sus motivos como eje fundamental de su estrategia de comunicaci\u00f3n.\u00a0<\/strong><\/p>\n<p><strong>Mono Madrid\u00a0<\/strong>ha desarrollado esta campa\u00f1a, d\u00e1ndole un tono fresco y m\u00e1s cercano a su comunicaci\u00f3n. Esta acci\u00f3n es la primera nacida en el nuevo <em>hub<\/em> creativo del \u00e1rea de marketing del <strong>Santander<\/strong>, basado en la colaboraci\u00f3n abierta con creativos de diversas procedencias: agencias creativas independientes, creativos independientes, agencias de medios y agencias tradicionales.<\/p>\n<p>\u00abTener la oportunidad de dar un nuevo tono y forma de comunicar a la mayor entidad financiera del pa\u00eds es un regalo. Queremos marcar un antes y un despu\u00e9s en su comunicaci\u00f3n con una campa\u00f1a que sorprenda y haga que la gente que la vea se pregunte, \u00a1\u00bfeso es el Santander?!\u00bb, comenta\u00a0<strong>Jorge Fesser<\/strong>, socio fundador y\u00a0<em>managing director<\/em> de\u00a0<strong>Mono Madrid<\/strong>. \u00abCon tiempo y con clientes as\u00ed de valientes crearemos una marca m\u00e1s fuerte. Es buena se\u00f1al para el sector que una entidad financiera apueste por una publicidad m\u00e1s original, divertida y simp\u00e1tica\u00bb.<\/p>\n<h2>Difusi\u00f3n de la campa\u00f1a<\/h2>\n<p>La campa\u00f1a, de gran impacto visual y sonoridad, cuenta con inversi\u00f3n en televisi\u00f3n, radio, exterior, prensa, digital, social, oficinas y acciones especiales desarrolladas en colaboraci\u00f3n con\u00a0<strong>Arena Media<\/strong>. La entidad bancaria seguir\u00e1 confiando en\u00a0<strong>Mono Madrid<\/strong> a lo largo de 2022.<\/p>\n<p><iframe loading=\"lazy\" title=\"Santander, por ti los primeros\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/d6WG_fKc7lA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\u00abEsta acci\u00f3n ser\u00e1 la gu\u00eda que marque nuestro nuestro nuevo posicionamiento durante los pr\u00f3ximos a\u00f1os. Definir\u00e1 la manera de dirigirnos hacia nuestros clientes, mostr\u00e1ndoles nuestro compromiso: ser los primeros, para ellos\u00bb, explica\u00a0<strong>Marina Pe\u00f1a Caballero<\/strong>, directora de marketing del\u00a0<strong>Banco Santander<\/strong> en Espa\u00f1a. \u00abCon esta primera campa\u00f1a aterrizamos de forma muy rompedora trabajando con\u00a0<strong>Mono Madrid<\/strong> como un gran equipo\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de esta campa\u00f1a, creada por la agencia Mono Madrid, la entidad bancaria quiere poner el foco en las personas, situ\u00e1ndolas como el eje vertebrador de su estrategia de comunicaci\u00f3n. <\/p>\n","protected":false},"author":6924,"featured_media":137263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[3331],"class_list":["post-137261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-banco-santander"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Porque t\u00fa Porque te&quot;, la campa\u00f1a m\u00e1s cercana del Banco Santander<\/title>\n<meta name=\"description\" content=\"A trav\u00e9s de esta campa\u00f1a, la entidad pone el foco en las personas y las sit\u00faa como el eje fundamental de su estrategia de comunicaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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