{"id":137060,"date":"2021-10-29T12:33:45","date_gmt":"2021-10-29T10:33:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=137060"},"modified":"2021-10-29T13:33:03","modified_gmt":"2021-10-29T11:33:03","slug":"la-industria-alimentaria-rechaza-las-nuevas-medidas-publicitarias-del-gobierno","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=137060","title":{"rendered":"La industria alimentaria rechaza las nuevas medidas publicitarias del Gobierno"},"content":{"rendered":"<p><b>El ministro de Consumo, Alberto Garz\u00f3n, ha anunciado que el Gobierno va a presentar <a href=\"https:\/\/ipmark.com\/el-gobierno-regulara-la-publicidad-dirigida-a-menores-de-alimentacion-y-bebidas\/\">un nuevo real decreto<\/a> para regular la publicidad de Alimentaci\u00f3n y Bebidas dirigida a menores, prohibiendo, en cinco categor\u00edas, el contenido comercial: productos de confiter\u00eda, pasteler\u00eda, zumos, bebidas y helados.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ante esta declaraci\u00f3n, han llegado<\/span><b> las primeras reacciones.<\/b> <b>La Federaci\u00f3n Espa\u00f1ola de Industrias de Alimentaci\u00f3n (Fiab) y otras asociaciones de la cadena alimentaria<\/b><span style=\"font-weight: 400;\"> muestran \u201c<\/span><b>su sorpresa e indignaci\u00f3n por la informaci\u00f3n hecha p\u00fablica, cuando se lleva m\u00e1s de un a\u00f1o trabajando con el ministerio para actualizar el C\u00f3digo Paos<\/b><span style=\"font-weight: 400;\">\u201d. Este documento, fundado en 2005 y ampliado en <\/span><a href=\"https:\/\/www.aesan.gob.es\/AECOSAN\/docs\/documentos\/nutricion\/Nuevo_Codigo_PAOS_2012_espanol.pdf\"><span style=\"font-weight: 400;\">2012<\/span><\/a><span style=\"font-weight: 400;\">, establece un conjunto de reglas \u00e9ticas que gu\u00edan a las compa\u00f1\u00edas adheridas en el desarrollo, ejecuci\u00f3n y difusi\u00f3n de sus mensajes de publicidad de alimentos y bebidas dirigidos a menores para evitar una excesiva presi\u00f3n publicitaria sobre ellos, como recoge Aesan.<\/span><\/p>\n<p><b>La Comisi\u00f3n de Seguimiento del C\u00f3digo Paos celebr\u00f3 el 27 de octubre <\/b><span style=\"font-weight: 400;\">una reuni\u00f3n, en la que el representante del ministerio de Consumo asegur\u00f3 que \u201cno hab\u00eda ninguna decisi\u00f3n tomada en relaci\u00f3n con el perfil nutricional sobre el que se basar\u00e1n las limitaciones publicitarias anunciadas y que<\/span><b> la decisi\u00f3n final ser\u00eda fruto de un debate en el que se buscar\u00eda el consenso entre todas las partes implicadas<\/b><span style=\"font-weight: 400;\">\u201d.\u00a0<\/span><\/p>\n<blockquote><p><b>La obesidad y otras enfermedades respondes a muchos factores como el sedentarismo y la falta de h\u00e1bitos de vida saludable\u201d<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u201cTanto en el contenido de la propuesta del Ministerio de Consumo, como en la forma y el lenguaje utilizados, consideramos que se ataca de manera gratuita e injustificada a los elaboradores de alimentos y bebidas\u201d, afirma <\/span><b>Mauricio Garc\u00eda de Quevedo,<\/b><span style=\"font-weight: 400;\"> director general de Fiab. De Quevedo considera que no se puede \u201c<\/span><b>criminalizar a un sector comprometido con la calidad, la variedad, la seguridad alimentaria, la sostenibilidad y la mejora nutricional de los productos,<\/b><span style=\"font-weight: 400;\"> y que la obesidad y otras enfermedades respondes a muchos factores como el sedentarismo y la falta de h\u00e1bitos de vida saludable\u201d.<\/span><\/p>\n<p><b>Desde Fiab se ha trasladado<\/b> <b>una queja formal al Ministerio de Agricultura, Pesca y Alimentaci\u00f3n y al de Industria, Comercio y Turismo,<\/b><span style=\"font-weight: 400;\"> y se reitera la voluntad de seguir dialogando con todos los actores implicados en el C\u00f3digo Paos, con el objetivo com\u00fan de reforzarlo, dando mayor protecci\u00f3n a los menores.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fiab y otras asociaci\u00f3n de la cadena alimentaria declaran que en la \u00faltima la Comisi\u00f3n de Seguimiento del C\u00f3digo Paos, celebrada el 27 de octubre, un representante del ministerio de Consumo se\u00f1al\u00f3 que \u201cla decisi\u00f3n final ser\u00eda fruto de un debate en el que se buscar\u00eda el consenso entre todas las partes implicadas\u201d.<\/p>\n","protected":false},"author":30,"featured_media":137067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2819],"class_list":["post-137060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La industria alimentaria rechaza las nuevas medidas publicitarias del Gobierno<\/title>\n<meta name=\"description\" content=\"La industria alimentaria ha respondido a Consumo acerca de las nuevas medidas publicitarias en Alimentaci\u00f3n y 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