{"id":136804,"date":"2021-10-27T12:01:38","date_gmt":"2021-10-27T10:01:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=136804"},"modified":"2021-10-27T12:11:03","modified_gmt":"2021-10-27T10:11:03","slug":"entrevista-salvatore-cospito-iab-spain","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=136804","title":{"rendered":"Salvatore Cospito (IAB Spain y DatMean): \u201cLa educaci\u00f3n tradicional no se adapta a las nuevas profesiones\u00bb"},"content":{"rendered":"

Entrevistamos a Salvatore Cospito, director acad\u00e9mico del Curso Superior en Trading de Compra Program\u00e1tica de IAB Spain<\/a>, y CDTO & co-founder<\/em> de DatMean, que analiza la actualidad acad\u00e9mica en Espa\u00f1a, as\u00ed como las carencias de nuevos perfiles especializados. \u00abLa educaci\u00f3n tradicional no se adapta a las nuevas profesiones\u00bb, a\u00f1ade.<\/strong><\/p>\n

\u00bfCu\u00e1les son los objetivos del <\/b>Curso Superior en Trading de Compra Program\u00e1tica de IAB Spain?<\/h3>\n

El objetivo principal de este curso es el de formar a los estudiantes en la profesi\u00f3n de trader<\/em> de compra program\u00e1tica mediante un m\u00e9todo de <\/span>learning by doing.<\/span><\/i>\u00a0<\/span><\/p>\n

\u00bfExisten suficientes profesionales bien formados en compra program\u00e1tica en nuestro mercado? \u00bfEs un perfil muy demandado?<\/b><\/h3>\n

Las profesiones nuevas tienen dos problemas principales. El primero es la falta en el corto plazo de perfiles especializados por lo que se recurre siempre a perfiles h\u00edbridos que puedan formarse bien de forma autodidacta, o bien por referencias de cursos en ingl\u00e9s que vienen de pa\u00edses como UK y EEUU donde el mercado est\u00e1 m\u00e1s avanzado.\u00a0<\/span><\/p>\n

El segundo es que la educaci\u00f3n tradicional no se adapta a las nuevas profesiones y, por lo tanto, el talento no se genera, sino que de forma org\u00e1nica nacen perfiles que no consiguen abastecer la demanda de mercado. Este curso se puede considerar un FP de <\/span>trading <\/span><\/i>de compra cuyos alumnos consiguen unos conocimientos y capacidades para poder trabajar.<\/span><\/p>\n

\u00bfA qui\u00e9n va dirigido el curso?<\/b><\/h3>\n
\"\"
Salvatore Cospito.<\/figcaption><\/figure>\n

El curso se dirige principalmente a aquellas personas que quieren empezar a trabajar como <\/span>trader <\/span><\/i>de compra program\u00e1tica pero es cierto que, en alg\u00fan caso, hemos tenido alumnos que han querido ver el proceso de compra\/optimizaci\u00f3n al 100% para poder entender cosas de su d\u00eda a d\u00eda.\u00a0<\/span><\/p>\n

Tambi\u00e9n han realizado el curso alumnos de la parte de venta program\u00e1tica que ten\u00edan curiosidad de saber c\u00f3mo se realiza la compra para saber c\u00f3mo pueden vender mejor, incluso ha habido alumnos procedentes de equipos comerciales que buscaban conseguir superar las barreras que tienen con los t\u00e9cnicos y poder entender as\u00ed sus exigencias y tener una eficiencia m\u00e1s alta a la hora de trabajar en equipo.<\/span><\/p>\n

\u00bfQu\u00e9 aprender\u00e1n los asistentes? \u00bfCu\u00e1les son los focos principales del programa?<\/b><\/h3>\n

Lo primero que tiene que saber un <\/span>trader <\/span><\/i>es como se realiza un proceso de subasta en profundidad, es importante a la hora de optimizar saber qu\u00e9 puja poner, en qu\u00e9 momento y, sobre todo, si estamos compitiendo con alg\u00fan anunciante o comprador m\u00e1s.\u00a0<\/span><\/p>\n

Lo segundo es el manejo de la herramienta de XANDR sobre la cual desarrollaran la implementaci\u00f3n de un m\u00e9todo de an\u00e1lisis, la elaboraci\u00f3n de Insight y la aplicaci\u00f3n de las optimizaciones que est\u00e1 a la base, no solo del DSP XANDR, sino que de todas las tecnolog\u00edas de compra. Este quiz\u00e1s es el punto m\u00e1s ya que, a pesar de usar una herramienta espec\u00edfica, el equipo docente se preocupa de darle al contenido una visi\u00f3n trasversal haciendo referencia a c\u00f3mo algunas funcionalidades son similares y a veces distintas en otras tecnolog\u00edas disponibles en el mercado.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Salvatore Cospito, director acad\u00e9mico del Curso Superior en Trading de Compra Program\u00e1tica de IAB Spain, y\u00a0CDTO & ‘co-founder’ de DatMean.<\/p>\n","protected":false},"author":30,"featured_media":136805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[752],"class_list":["post-136804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-entrevista"],"acf":[],"yoast_head":"\nEntrevista Salvatore Cospito - IAB Spain<\/title>\n<meta name=\"description\" content=\"Entrevista Salvatore Cospito, director acad\u00e9mico del Curso Superior en Trading de Compra Program\u00e1tica de IAB Spain, y\u00a0co-founder de DatMean.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=136804\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista Salvatore Cospito - 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