{"id":136800,"date":"2021-10-27T15:11:15","date_gmt":"2021-10-27T13:11:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=136800"},"modified":"2021-10-27T15:11:15","modified_gmt":"2021-10-27T13:11:15","slug":"la-nueva-campana-de-bbva-para-mejorar-la-salud-financiera","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=136800","title":{"rendered":"La nueva campa\u00f1a de BBVA para mejorar la salud financiera"},"content":{"rendered":"<p><strong>Atresmedia junto a BBVA han creado el proyecto <a href=\"https:\/\/ipmark.com\/la-salud-financiera-de-las-personas-eje-de-la-nueva-campana-de-bbva\/\">BBVA Salud Financiera<\/a> con el objetivo de mejorar la salud financiera de sus clientes y no clientes. A trav\u00e9s de una campa\u00f1a 360\u00ba de la mano de la agencia Mindshare proporcionar\u00e1 a la poblaci\u00f3n conocimiento, herramientas y recomendaciones para tener un buen equilibrio de ingresos\/gastos.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Durante diez semanas se emitir\u00e1n distintas piezas informativas en Antena 3 protagonizada por la periodista <strong>M\u00f3nica Carrillo<\/strong>, adem\u00e1s de menciones por la actriz Marta Hazas en el programa \u201cEl Hormiguero\u201d. La acci\u00f3n en televisi\u00f3n culmina con consejos de 20\u201d que se emitir\u00e1n a lo largo del bloque publicitario.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una campa\u00f1a que tambi\u00e9n se encontrar\u00e1 presente en la radio a trav\u00e9s de la creaci\u00f3n de una secci\u00f3n espec\u00edfica sobre salud financiera en \u201cM\u00e1s de Uno\u201d, \u201cLa Br\u00fajula\u201d y \u201cJulia en la Onda\u201d -los programas m\u00e1s exitosos de <strong>Onda Cero<\/strong>-.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La estrategia digital de BBVA Salud Financiera contar\u00e1 con un <strong>HUB<\/strong> que albergar\u00e1 informaci\u00f3n y soluciones para mejorar la gesti\u00f3n del dinero de los usuarios. Desde videos y podcasts hasta p\u00edldoras informativas, influencers y difusi\u00f3n en redes sociales ser\u00e1n las acciones online llevadas a cabo por BBVA.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBVA Salud Financiera es la nueva campa\u00f1a del banco espa\u00f1ol junto a Atresmedia para proporcionar conocimientos y herramientas sobre la salud financiera.<\/p>\n","protected":false},"author":7342,"featured_media":136801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[1076],"class_list":["post-136800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-bbva"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nueva campa\u00f1a de BBVA para mejorar la salud financiera - IPMARK<\/title>\n<meta name=\"description\" content=\"BBVA Salud Financiera es la nueva campa\u00f1a de BBVA junto a Atresmedia para proporcionar conocimientos y herramientas sobre salud financiera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=136800\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nueva campa\u00f1a de BBVA para mejorar la salud financiera - 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