{"id":136784,"date":"2021-10-27T10:01:53","date_gmt":"2021-10-27T08:01:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=136784"},"modified":"2021-10-27T14:35:06","modified_gmt":"2021-10-27T12:35:06","slug":"alvaro-olalquiaga-sustituye-a-concha-wert-en-la-direccion-del-c-de-c","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=136784","title":{"rendered":"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del c de c"},"content":{"rendered":"

El Club de Creativos ha elegido a \u00c1lvaro Olalquiaga para sustituir en el cargo de gerente a Concha Wert que se ir\u00e1 desvinculando de sus tareas ejecutivas durante los pr\u00f3ximos meses. La profesional, al frente del c de c desde marzo de 1999, continuar\u00e1 en la gerencia hasta enero de 2022, y a partir de ah\u00ed seguir\u00e1 vinculada en tareas espec\u00edficas pero fuera de la agencia.<\/b><\/p>\n

A trav\u00e9s de una comisi\u00f3n, realizada el 5 de octubre, el <\/span>Consejo Consultivo y la asamblea de socios <\/b>seleccionaron al nuevo gerente del c de c. Este consejo fue creado hace unos meses e integra a todos los profesionales que han ocupado y ocupa la presidencia<\/a> del Club de Creativos.<\/span><\/p>\n

\"\"
Concha Wert.<\/figcaption><\/figure>\n

\u00c1lvaro Olalquiaga tiene m\u00e1s de 20 a\u00f1os de experiencia en la industria publicitaria, trabajando tanto en agencias creativas como en productoras. El profesional inici\u00f3 su carrera en <\/span>Tiempo BBDO<\/b> y m\u00e1s tarde en<\/span> Sra. Rushmore<\/b>, donde fue director de cuentas.\u00a0<\/span><\/p>\n

Dio el salto a la producci\u00f3n en 2006, cuando fund\u00f3 la productora The Kitchen Films, especializada en proyectos audiovisuales en entornos digitales. Seis a\u00f1os despu\u00e9s convirti\u00f3 <\/span>The Kitchen Films en The Kitchen Corp <\/b>y desde ella acometi\u00f3 proyectos de mayor envergadura, incluidos contenidos de entretenimiento, como el corto <\/span>Como yo te amo,<\/span><\/i> nominado a<\/span> Los Goya <\/b>y ganador de m\u00e1s de 80 premios nacionales e internacionales, entre los que se encontraba el Premio del p\u00fablico y Premio a mejor comedia, en el festival Clermont-Ferrant (Francia).<\/span><\/p>\n

En 2019, The Kitchen Corp dej\u00f3 de operar y Olalquiaga se incorpor\u00f3 a <\/span>Be Sweet, Films<\/b>, de la que sali\u00f3 en julio de 2021. \u201cEs un profesional con mucha experiencia y posee unos talentos y habilidades que ser\u00e1n muy enriquecedores para el futuro del c de c\u201d, ha indicado Concha Wert.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Concha Wert, al frente del Club de Creativos desde 1999, continuar\u00e1 en la gerencia hasta enero de 2022.<\/p>\n","protected":false},"author":30,"featured_media":136785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-136784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"\n\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del c de c<\/title>\n<meta name=\"description\" content=\"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del Club de Creativos, que seguir\u00e1 en la direcci\u00f3n general hasta enero de 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=136784\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del c de c\" \/>\n<meta property=\"og:description\" content=\"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del Club de Creativos, que seguir\u00e1 en la direcci\u00f3n general hasta enero de 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=136784\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-27T08:01:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-27T12:35:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/A\u0301lvaro-Olalquiaga-OK.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"642\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136784#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136784\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del c de c\",\"datePublished\":\"2021-10-27T08:01:53+00:00\",\"dateModified\":\"2021-10-27T12:35:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136784\"},\"wordCount\":320,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136784#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/A\u0301lvaro-Olalquiaga-OK.jpg\",\"keywords\":[\"creatividad\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136784\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=136784\",\"name\":\"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del c de c\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136784#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136784#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/A\u0301lvaro-Olalquiaga-OK.jpg\",\"datePublished\":\"2021-10-27T08:01:53+00:00\",\"dateModified\":\"2021-10-27T12:35:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del Club de Creativos, que seguir\u00e1 en la direcci\u00f3n general hasta enero de 2022.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136784#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=136784\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136784#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/A\u0301lvaro-Olalquiaga-OK.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/A\u0301lvaro-Olalquiaga-OK.jpg\",\"width\":1140,\"height\":642},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136784#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del c de c\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del c de c","description":"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del Club de Creativos, que seguir\u00e1 en la direcci\u00f3n general hasta enero de 2022.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=136784","og_locale":"es_ES","og_type":"article","og_title":"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del c de c","og_description":"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del Club de Creativos, que seguir\u00e1 en la direcci\u00f3n general hasta enero de 2022.","og_url":"https:\/\/ipmark.com\/?p=136784","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-10-27T08:01:53+00:00","article_modified_time":"2021-10-27T12:35:06+00:00","og_image":[{"width":1140,"height":642,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/A\u0301lvaro-Olalquiaga-OK.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=136784#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=136784"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del c de c","datePublished":"2021-10-27T08:01:53+00:00","dateModified":"2021-10-27T12:35:06+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=136784"},"wordCount":320,"image":{"@id":"https:\/\/ipmark.com\/?p=136784#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/A\u0301lvaro-Olalquiaga-OK.jpg","keywords":["creatividad"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=136784","url":"https:\/\/ipmark.com\/?p=136784","name":"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del c de c","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=136784#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=136784#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/A\u0301lvaro-Olalquiaga-OK.jpg","datePublished":"2021-10-27T08:01:53+00:00","dateModified":"2021-10-27T12:35:06+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del Club de Creativos, que seguir\u00e1 en la direcci\u00f3n general hasta enero de 2022.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=136784#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=136784"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=136784#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/A\u0301lvaro-Olalquiaga-OK.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/A\u0301lvaro-Olalquiaga-OK.jpg","width":1140,"height":642},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=136784#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"\u00c1lvaro Olalquiaga sustituye a Concha Wert en la direcci\u00f3n del c de c"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/136784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=136784"}],"version-history":[{"count":12,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/136784\/revisions"}],"predecessor-version":[{"id":136867,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/136784\/revisions\/136867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/136785"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=136784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=136784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=136784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}