{"id":136782,"date":"2021-10-27T14:37:08","date_gmt":"2021-10-27T12:37:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=136782"},"modified":"2021-10-27T14:38:38","modified_gmt":"2021-10-27T12:38:38","slug":"jean-paul-gaultier-instala-un-ring-en-la-vaguada-para-presentar-scandal","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=136782","title":{"rendered":"Jean Paul Gaultier instala un ring en La Vaguada para presentar \u201cScandal\u201d"},"content":{"rendered":"<p><strong>Clear Channel, empresa de publicidad exterior, es la responsable de la puesta en escena para el lanzamiento de la nueva fragancia de Jean Paul Gaultier en el centro comercial La Vaguada (Madrid). Una acci\u00f3n que se desarroll\u00f3 en torno a los conceptos de elegancia, m\u00fasculos y guantes de boxeo.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Presentar un eau de toilette energizante y adictivo que golpea fuerte a trav\u00e9s de un ring de boxeo en la puesta en escena es el colof\u00f3n al lanzamiento en medio de \u201c<strong>Scandal<\/strong>\u201d. Un evento que ha venido precedido de una campa\u00f1a en televisi\u00f3n, gr\u00e1fica, online y exterior -en Play Live, los soporte digitales de mobiliaria urbano de Clear Channel-.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La acci\u00f3n cont\u00f3 con la participaci\u00f3n de estrellas como <strong>Jessica Goicoechea y Jonathan \u201cMaravilla\u201d<\/strong>. Con m\u00e1s de miles de seguidores en las redes sociales, ambos se han subido al ring para presentar \u201cScandal Pour Homme\u201d. Jonathan, modelo, actor y boxeador n\u00famero 10 en el ranking mundial y con un palmar\u00e9s de 20 victorias frente a una derrota, siendo el primer boxeador espa\u00f1ol en pelear en el Barclays Center de Brooklyn. Por su parte, Goicoechea, adem\u00e1s de realizar sus pinitos en el mundo de la actuaci\u00f3n, triunfa en las redes sociales con m\u00e1s de 1,6 millones de seguidores en Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para hacer esta acci\u00f3n a\u00fan m\u00e1s inmersiva, se instal\u00f3 durante el fin de semana del <strong>22 al 24 de octubre<\/strong> un photocall en la Gran Plaza del centro comercial, donde los fans de las estrellas invitadas pudieron hacerse fotos con ellos en el ring de la nueva fragancia. Asimismo, realizaron una acci\u00f3n de <strong>sampling<\/strong>. \u201cUn excelente trabajo de acciones especiales en el que interviene nuestra marca <strong>Create<\/strong>, que contribuir\u00e1 tambi\u00e9n a viralizar las campa\u00f1a en RRSS\u201d, asegura <\/span><b>M\u00f3nica K\u00fchnel<\/b><span style=\"font-weight: 400;\">, directora comercial de Clear Channel.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cScandal\u201d, la nueva fragancia de Jean Paul Gaultier, se present\u00f3 en el centro comercial La Vaguada junto a Jessica Goicoechea y Jonathan \u201cMaravilla\u201d.<\/p>\n","protected":false},"author":7342,"featured_media":136783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-136782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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