{"id":136726,"date":"2021-10-27T10:00:29","date_gmt":"2021-10-27T08:00:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=136726"},"modified":"2021-10-27T14:31:51","modified_gmt":"2021-10-27T12:31:51","slug":"splio-d-aim-dar-respusta-marketing-futuro","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=136726","title":{"rendered":"Nace Splio + D-AIM para dar respuesta al marketing del futuro"},"content":{"rendered":"<p>Las compa\u00f1\u00edas de\u00a0<em>software\u00a0<\/em><strong>Splio<\/strong> y\u00a0<strong>D-AIM<\/strong> han anunciado su fusi\u00f3n. De esta forma, ambas empresas unen conocimientos, experiencia y recursos para generar un cambio significativo hacia el marketing de clientes del futuro.\u00a0<strong>Mireille Messine<\/strong> ser\u00e1 la CEO de la nueva sociedad y\u00a0<strong>St\u00e9phane Amarsy<\/strong> presidir\u00e1 el Consejo de Administraci\u00f3n.\u00a0 Esta fusi\u00f3n pretende multiplicar por 7 la facturaci\u00f3n para el a\u00f1o 2025, apostando por un marketing creador de valor, respetuoso y responsable.<\/p>\n<p>El mantra de este grupo reci\u00e9n nacido es el\u00a0<strong>Individuation Marketing<\/strong><strong>. <\/strong>Se trata de una forma de ser capaz de llegar a cada cliente de forma individual con la comunicaci\u00f3n m\u00e1s relevante para cada uno de ellos, elegida de entre multitud de posibilidades, gracias a la\u00a0<strong>inteligencia artificial<\/strong>. Esta visi\u00f3n com\u00fan sobre la importancia de la IA y el\u00a0<em>data<\/em> como elementos imprescindibles del marketing ha llevado a ambos CEOs a fusionar sus dos compa\u00f1\u00edas.<\/p>\n<h2>Una nueva plataforma<\/h2>\n<p>Gracias a dicha fusi\u00f3n, nace la plataforma\u00a0<strong>SaaS<\/strong>, que cubre toda la cadena de valor del marketing relacional: desde la estructuraci\u00f3n de datos hasta la activaci\u00f3n de marketing pasando por el conocimiento profundo del cliente y, adem\u00e1s, por los motores de\u00a0<em>individuation marketing<\/em> impulsados por su propia IA.<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00abLa fusi\u00f3n\u00a0<strong>Splio<\/strong> aumenta significativamente las posibilidades operativas para nuestros clientes. El programa de fidelizaci\u00f3n y el\u00a0<em>engagement<\/em> diferenciado permiten considerar la singularidad de cada cliente para gestionar una relaci\u00f3n hol\u00edstica con \u00e9l\u00bb, comenta\u00a0<strong>St\u00e9phane Amarsy.\u00a0<\/strong><\/span><\/p>\n<p>\u00abEl marketing de clientes ha llegado a la saturaci\u00f3n. Las marcas est\u00e1n invirtiendo cada vez m\u00e1s por tener menos ROI. Tenemos que volver a lo b\u00e1sico, dejar que los\u00a0<em>marketers<\/em> se centren en el cliente y en la estrategia, mientras que la IA se encarga de las tareas repetitivas de una forma mucho m\u00e1s efectiva\u00bb, declara\u00a0<strong>Mirelle Messine.\u00a0<\/strong>\u00abMi ambici\u00f3n est\u00e1 en garantizar que todos los especialistas de marketing, sin\u00a0<em>data scientist<\/em> en sus equipos, tengas acceso a la inteligencia de datos y convertir el\u00a0<em>individuation marketing<\/em> en una palanca de crecimiento para todas las marcas\u00bb.<\/p>\n<h2>Dar la vuelta al marketing<\/h2>\n<p>La plataforma devolver\u00e1 a los equipos de marketing su papel central,\u00a0<strong>la estrategia de marca y la creaci\u00f3n de contenido de alto valor a\u00f1adido para sus clientes<\/strong>, mientras que la IA se centrar\u00e1 en automatizar tareas de las que los humanos no pueden ocuparse cuando quieren dirigirse a miles de consumidores de forma individualizada. La implementaci\u00f3n de proyectos de\u00a0<em>individuation marketing<\/em> a gran escala transformar\u00e1 a los departamentos de marketing en verdaderos creadores de ingresos.<\/p>\n<p>Los fondos de inversi\u00f3n que ya han financiado a cada una de las compa\u00f1\u00edas en el pasado ahora reafirman su compromiso y confianza. Es por ello que han participado en la ronda de inversi\u00f3n de <strong>10 millones de euros<\/strong> para el grupo de nueva creaci\u00f3n.\u00a0<strong>Ring Capital, Sofiouest, Alliance Entreprendre, Omnes Capital\u00a0<\/strong>y\u00a0<strong>Swen Capital\u00a0<\/strong>han apoyado esta nueva recaudaci\u00f3n de fondos, que tendr\u00e1 como objetivos principales\u00a0<strong>fortalecer los equipos t\u00e9cnicos, la I+D, venta y marketing<\/strong>, as\u00ed como acelerar la conquista de nuevos mercados internacionales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta fusi\u00f3n obedece al nuevo mantra en com\u00fan, Individuation Marketing, un concepto a trav\u00e9s del cual buscan llegar a cada uno de los clientes de forma individual. <\/p>\n","protected":false},"author":6924,"featured_media":136735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2077],"class_list":["post-136726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inteligencia-artificial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nace Splio + D-AIM para dar respuesta al marketing del futuro<\/title>\n<meta name=\"description\" content=\"Esta fusi\u00f3n obedece al nuevo mantra en com\u00fan, Individuation Marketing, donde se busca llegar a cada cliente de forma individual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=136726\" 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