{"id":136643,"date":"2021-10-26T11:48:50","date_gmt":"2021-10-26T09:48:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=136643"},"modified":"2021-10-26T12:56:23","modified_gmt":"2021-10-26T10:56:23","slug":"burger-king-campana-halloween-hora-del-diablo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=136643","title":{"rendered":"Burger King quita el hambre y el sue\u00f1o a cambio de men\u00fas gratis en Halloween"},"content":{"rendered":"<p><a href=\"https:\/\/ipmark.com\/burger-king-lanza-long-vegetal-nuevo-miembro-gama-vegetariana\/\"><strong>Burger King<\/strong><\/a> se une a la noche m\u00e1s terror\u00edfica del a\u00f1o con el lanzamiento de su \u00faltima campa\u00f1a\u00a0<strong>\u00abApariciones de las 3 a.m.\u00bb<\/strong>. Las tres de la madrugada, tambi\u00e9n denominada la \u00abhora del diablo\u00bb u \u00abhora maldita\u00bb, es la\u00a0<strong>hora m\u00e1s aterradora del d\u00eda<\/strong>, donde seg\u00fan los expertos en actividad paranormal, se producen la mayor cantidad de fen\u00f3menos sin explicaci\u00f3n.<\/p>\n<p style=\"font-weight: 400;\">A trav\u00e9s de su nueva campa\u00f1a, la cadena de restaurantes reta a sus consumidores a estar despiertos a la \u00abhora del diablo\u00bb, a cambio de<strong> men\u00fas gratis en su <em>app<\/em><\/strong>. Cada noche de esta semana y a las tres de la ma\u00f1ana, los fans de la marca tendr\u00e1n que ser valientes y ver sin pesta\u00f1ear los v\u00eddeos que colgar\u00e1n en la\u00a0<em>app<\/em> durante una hora.<\/p>\n<p>Si son capaces de llegar hasta el final, conseguir\u00e1n un\u00a0<strong>c\u00f3digo con men\u00fas gratis<\/strong> aplicables en el siguiente pedido a domicilio que realicen. Adem\u00e1s, para mantener el pulso card\u00edaco a buen ritmo,\u00a0<strong>Burger King<\/strong> ofrecer\u00e1 a trav\u00e9s de su\u00a0<em>app<\/em> una cuenta atr\u00e1s para la \u00abhora del diablo\u00bb, donde los usuarios podr\u00e1n activar una alarma para despertarse a las 3 a.m. y no tener opci\u00f3n a \u00abbuscar la salida\u00bb.<\/p>\n<h2>Un men\u00fa para valientes<\/h2>\n<p>Para esta campa\u00f1a, la agencia\u00a0<a href=\"https:\/\/ipmark.com\/agencia-de-publicidad-david-mad-trabaja-para-burger-king\/\"><strong>David Madrid<\/strong><\/a> ha creado una pieza para TV de 20&#8243; y otra para medios digitales de 40&#8243;. En ellas, la tensi\u00f3n y los sonidos escalofriantes acompa\u00f1an escenas paranormales a las tres de la madrugada en diferentes hogares.<\/p>\n<p>La campa\u00f1a incluye, adem\u00e1s de un spot para TV y Cine, acciones digitales en redes sociales, Youtube, mobile, medios afines al target y program\u00e1tica gestionadas por Wavemaker, agencia de medios de Burger King.<\/p>\n<p>La amplificaci\u00f3n digital de esta campa\u00f1a incluye una serie de publicaciones de lo m\u00e1s siniestras en las redes sociales de la marca, donde reta tanto a sus fans como a aquellos que disfrutan de la noche de\u00a0<strong>Halloween<\/strong> a descargarse su\u00a0<em>app<\/em> y poner la alarma.<\/p>\n<p><iframe loading=\"lazy\" title=\"Burger King | APARICIONES DE LAS 3AM #AparicionesBK\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/HLBb68MKbBw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Esta idea ha sido desarrollada por la sede espa\u00f1ola de la agencia\u00a0<strong>David<\/strong>, cuya campa\u00f1a se lanzar\u00e1 internacionalmente y llegar\u00e1 a pa\u00edses como <strong>Portugal, Italia, Brasil<\/strong> y\u00a0<strong>Estados Unidos<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con \u00abApariciones a las 3 a.m.\u00bb, la marca de hamburgueser\u00edas quiere celebrar la fiesta m\u00e1s terror\u00edfica del a\u00f1o retando a sus fans a cambio de men\u00fas gratis.<\/p>\n","protected":false},"author":6924,"featured_media":136644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[412],"class_list":["post-136643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-burger-king"],"acf":[],"yoast_head":"<!-- This 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