{"id":136464,"date":"2021-10-22T13:25:53","date_gmt":"2021-10-22T11:25:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=136464"},"modified":"2021-10-22T13:27:54","modified_gmt":"2021-10-22T11:27:54","slug":"paloma-azulay-sale-de-rbi-tras-seis-meses-burger-king","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=136464","title":{"rendered":"Paloma Azulay sale de RBI tras seis meses como CMO de Burger King"},"content":{"rendered":"<p><strong>Paloma Azulay, quien fuera m\u00e1xima responsable de la marca Burger King de Restaurant Brands International (RBI), abandona la compa\u00f1\u00eda tras seis meses en el puesto. Le sustituye Antonio Marques, CMO de RBI para Europa, Oriente Medio y \u00c1frica.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Paloma Azulay, <em>global chief brand officer<\/em> de Burger King, sale de Restaurant Brands International tras una extensa carrera en la compa\u00f1\u00eda de restauraci\u00f3n, como m\u00e1xima responsable de marketing para las marcas Popeyes, Tim Hortons y Burger King.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su salida se produce justo <strong>seis meses despu\u00e9s de ser nombrada directora global de marca de Burger King<\/strong>,<strong> tomando el puesto que dejaba Fernando Machado<\/strong>, el actual director de marketing de Activision Blizzard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fuentes de la compa\u00f1\u00eda han confirmado a AdWeek la salida de la directiva. \u201cEstamos agradecidos por sus muchas contribuciones a RBI y le deseamos lo mejor\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El puesto vacante que deja Azulay ser\u00e1 ocupado por <strong>Antonio Marques<\/strong>, que se traslada de la oficina de Zurich, donde ejerc\u00eda como CMO de RBI para Europa, Oriente Medio y \u00c1frica. Anteriormente, Marques trabaj\u00f3 en Danone durante 12 a\u00f1os.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La salida de Azulay de la compa\u00f1\u00eda coincide en un momento de letargo para Burger King en Estados Unidos. La cadena de hamburgueser\u00edas Wendy se ha convertido en el segundo actor con m\u00e1s ventas en el pa\u00eds norteamericano, adelantando a Burger King y siendo tan solo superada por McDonalds.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Azulay lleg\u00f3 al puesto para sustituir a Fernando Machado, que dejaba la compa\u00f1\u00eda en abril para entrar en Activision Blizzard.<\/p>\n","protected":false},"author":29,"featured_media":136466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-136464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paloma Azulay sale de RBI tras seis meses como CMO de Burger King<\/title>\n<meta name=\"description\" content=\"Azulay lleg\u00f3 al puesto para sustituir a Fernando Machado, que dejaba la compa\u00f1\u00eda en abril para entrar en Activision Blizzard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=136464\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paloma Azulay sale de RBI tras seis meses como CMO de Burger King\" \/>\n<meta property=\"og:description\" content=\"Azulay lleg\u00f3 al puesto para sustituir a Fernando Machado, que dejaba la compa\u00f1\u00eda en abril para entrar en Activision Blizzard.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=136464\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-22T11:25:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-22T11:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/paloma-azulay-burger-king.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136464#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136464\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Paloma Azulay sale de RBI tras seis meses como CMO de Burger King\",\"datePublished\":\"2021-10-22T11:25:53+00:00\",\"dateModified\":\"2021-10-22T11:27:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136464\"},\"wordCount\":247,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136464#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/paloma-azulay-burger-king.jpg\",\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136464\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=136464\",\"name\":\"Paloma Azulay sale de RBI tras seis meses como CMO de Burger King\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136464#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136464#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/paloma-azulay-burger-king.jpg\",\"datePublished\":\"2021-10-22T11:25:53+00:00\",\"dateModified\":\"2021-10-22T11:27:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Azulay lleg\u00f3 al puesto para sustituir a Fernando Machado, que dejaba la compa\u00f1\u00eda en abril para entrar en Activision Blizzard.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136464#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=136464\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136464#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/paloma-azulay-burger-king.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/paloma-azulay-burger-king.jpg\",\"width\":800,\"height\":445,\"caption\":\"Paloma Azulay sale de RBI tras seis meses como CMO de Burger King\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136464#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paloma Azulay sale de RBI tras seis meses como CMO de Burger King\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paloma Azulay sale de RBI tras seis meses como CMO de Burger King","description":"Azulay lleg\u00f3 al puesto para sustituir a Fernando Machado, que dejaba la compa\u00f1\u00eda en abril para entrar en Activision Blizzard.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=136464","og_locale":"es_ES","og_type":"article","og_title":"Paloma Azulay sale de RBI tras seis meses como CMO de Burger King","og_description":"Azulay lleg\u00f3 al puesto para sustituir a Fernando Machado, que dejaba la compa\u00f1\u00eda en abril para entrar en Activision Blizzard.","og_url":"https:\/\/ipmark.com\/?p=136464","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-10-22T11:25:53+00:00","article_modified_time":"2021-10-22T11:27:54+00:00","og_image":[{"width":800,"height":445,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/paloma-azulay-burger-king.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=136464#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=136464"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Paloma Azulay sale de RBI tras seis meses como CMO de Burger King","datePublished":"2021-10-22T11:25:53+00:00","dateModified":"2021-10-22T11:27:54+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=136464"},"wordCount":247,"image":{"@id":"https:\/\/ipmark.com\/?p=136464#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/paloma-azulay-burger-king.jpg","articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=136464","url":"https:\/\/ipmark.com\/?p=136464","name":"Paloma Azulay sale de RBI tras seis meses como CMO de Burger King","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=136464#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=136464#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/paloma-azulay-burger-king.jpg","datePublished":"2021-10-22T11:25:53+00:00","dateModified":"2021-10-22T11:27:54+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Azulay lleg\u00f3 al puesto para sustituir a Fernando Machado, que dejaba la compa\u00f1\u00eda en abril para entrar en Activision Blizzard.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=136464#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=136464"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=136464#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/paloma-azulay-burger-king.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/paloma-azulay-burger-king.jpg","width":800,"height":445,"caption":"Paloma Azulay sale de RBI tras seis meses como CMO de Burger King"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=136464#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Paloma Azulay sale de RBI tras seis meses como CMO de Burger King"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/136464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=136464"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/136464\/revisions"}],"predecessor-version":[{"id":136473,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/136464\/revisions\/136473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/136466"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=136464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=136464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=136464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}