{"id":136459,"date":"2021-10-25T11:01:25","date_gmt":"2021-10-25T09:01:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=136459"},"modified":"2021-10-25T11:01:25","modified_gmt":"2021-10-25T09:01:25","slug":"el-42-de-los-consumidores-castiga-a-las-marcas-no-sostenibles","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=136459","title":{"rendered":"El 42% de los consumidores castiga a las marcas no sostenibles"},"content":{"rendered":"<p><strong>El 60% de los consumidores europeos sienten que las empresas y marcas son los que deben llevar el peso mayor sobre los problemas acerca de la sostenibilidad. Asimismo, 6 de cada 10 ciudadanos europeos aseguran la necesidad de que las empresas realicen sacrificios comerciales para conseguir poner fin al racismo, la xenofobia y otras formas de odio.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Datos del <strong>Estudio Fundacional de Sostenibilidad de Kantar realizado a m\u00e1s de 35.000 consumidores en 35 pa\u00edses.<\/strong> Con el objetivo de confirmar la importancia de la sostenibilidad de los consumidores pero dejando entrever que no son ellos qui\u00e9nes deben liderar la transformaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed, el 51% de los europeos creen en la capacidad de las marcas para desempe\u00f1ar una conversaci\u00f3n social sobre temas importantes como igualdad de g\u00e9nero y raza o la relaci\u00f3n con los inmigrantes. En contraposici\u00f3n, al 65% de ellos, le preocupa que las empresas tengan un car\u00e1cter c\u00ednico frente a temas sociales, mostrando implicaci\u00f3n en problemas sociales solo por razones comerciales.<\/span><\/p>\n<h2><strong>Compras y sotenibilidad\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Ahorrar es el lema principal de m\u00e1s del 80% de las poblaci\u00f3n europea<\/strong>, a pesar de que el 51% de ellos pretenda ser m\u00e1s consciente con los problemas medioambientales. Sin embargo, 4 de cada 10 est\u00e1n dispuestos a dejar de comprar productos de una determinada marca como castigo por no comprometerse con la sostenibilidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los productos sostenibles suelen ir asociados a un incremento del precio -seg\u00fan un 75% de los consumidores- y de falta de informaci\u00f3n -para 7 de cada 10 europeos-. Por ello, hoy en d\u00eda contin\u00faa habiendo h\u00e1bitos de consumo no sostenibles: comprar nuevos productos en lugar de optar por los de segunda mano, adquirir productos preenvasados en lugar de utilizar envases rellenables o moverse en coche en lugar de en transporte p\u00fablico o caminando.\u00a0<\/span><\/p>\n<h2><b>M\u00e1s all\u00e1 de la ecolog\u00eda<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La sostenibilidad va mucho m\u00e1s all\u00e1 de la ecolog\u00eda. Por ello, pa\u00edses como Suecia, Pa\u00edses Bajos, Alemania o Francia tienen una mayor orientaci\u00f3n hacia aspectos ambientales, como la p\u00e9rdida de biodiversidad o disminuci\u00f3n del n\u00famero de especies en la tierra y en los oc\u00e9anos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el caso de Grecia, Ruman\u00eda, B\u00e9lgica o Reino Unido destaca el inter\u00e9s a la falta de acceso a la atenci\u00f3n m\u00e9dica y las vacunas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>El<\/strong> <strong>hambre y la pobreza<\/strong> son los temas clave de sostenibilidad para <strong>Espa\u00f1a<\/strong>. Seguidos muy de cerca por la contaminaci\u00f3n del agua, la falta de acceso a la atenci\u00f3n m\u00e9dica, la p\u00e9rdida de la biodiversidad y las malas condiciones laborales relacionadas con la explotaci\u00f3n o el exceso de trabajo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los consumidores europeos se muestran concienciados sobre los problemas de sostenibilidad. A pesar de que Kantar ha desvelado que el 82% de los europeos opta por ahorrar en sus compras. <\/p>\n","protected":false},"author":7342,"featured_media":136485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6067],"class_list":["post-136459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El 42% de consumidores castiga a las marcas no sostenibles - IPMARK<\/title>\n<meta name=\"description\" content=\"Los consumidores europeos se muestran concienciados sobre los problemas de sostenibilidad como el racismo o la xenofobia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=136459\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 42% de consumidores castiga a las marcas no sostenibles - 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