{"id":136204,"date":"2021-10-20T12:32:15","date_gmt":"2021-10-20T10:32:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=136204"},"modified":"2021-10-20T13:51:01","modified_gmt":"2021-10-20T11:51:01","slug":"fernando-hernandez-director-global-servicios-desarrollo-clientes-serviceplan","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=136204","title":{"rendered":"Fernando Hern\u00e1ndez, nuevo director global de servicios y desarrollo de clientes de Serviceplan"},"content":{"rendered":"<p><strong>Serviceplan Espa\u00f1a<\/strong> ha fichado a <strong>Fernando Hern\u00e1ndez Santana<\/strong> como su nuevo director global de servicios y desarrollo de clientes. \u00abLo que me ha enamorado de\u00a0<strong>Serviceplan<\/strong> es su energ\u00eda de equipo, su filosof\u00eda y su modelo de trabajo\u00bb, comenta el directivo.<\/p>\n<p><strong>Fernando Hern\u00e1ndez<\/strong> cuenta con una trayectoria de dos d\u00e9cadas en el sector de la publicidad. Es licenciado en Publicidad y RR.PP. por la Universidad Europea y ha realizado dos cursos de posgrado sobre marketing digital en ESIC y Digital Innovation Center.<\/p>\n<p>Su carrera profesional arranc\u00f3 en\u00a0<strong>McCann<\/strong> en 1999 como ejecutivo de cuentas para\u00a0<strong>Opel Espa\u00f1a<\/strong>. Dos a\u00f1os despu\u00e9s se incorpor\u00f3 a\u00a0<strong>SCPF,\u00a0<\/strong>donde pas\u00f3 seis a\u00f1os como ejecutivo y supervisor de cuentas.<\/p>\n<p>Luego aterriz\u00f3 en\u00a0<strong>Revolution<\/strong> \u2014hoy <strong>RK People<\/strong>\u2014\u00a0como director de cuentas. En 2010, regresa a\u00a0<strong>SCPF<\/strong> durante diez a\u00f1os como director de cuentas y, despu\u00e9s, como director de servicios al cliente. Tras la fusi\u00f3n entre\u00a0<strong>SCPF, Wunderman\u00a0<\/strong>y\u00a0<strong>J. Walter Thompson<\/strong>, form\u00f3 parte de\u00a0<strong>Wunderman Thompson<\/strong> durante el \u00faltimo a\u00f1o y medio.<\/p>\n<p>\u00abMe siento c\u00f3modo en una agencia con car\u00e1cter independiente, pero con todo el respaldo y el m\u00fasculo internacional\u00bb, declara\u00a0<strong>Hern\u00e1ndez<\/strong>. \u00abEs un grupo de agencias realmente colaborativo y funcionamos como un mismo equipo. En estos momentos en los que el mercado demanda una respuesta r\u00e1pida y flexible a las agencias, nosotros ya lo hacemos con nuestros clientes y estamos preparados para seguir haci\u00e9ndolo con nuevas marcas\u00bb.\u00a0<span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serviceplan Espa\u00f1a ha fichado a Fernando Hern\u00e1ndez como su nuevo director global de servicios y desarrollo de clientes. Hern\u00e1ndez tiene m\u00e1s de 20 a\u00f1os de experiencia en el sector. <\/p>\n","protected":false},"author":6924,"featured_media":136211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-136204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fernando Hern\u00e1ndez, nuevo director global de servicios y desarrollo de clientes de Serviceplan<\/title>\n<meta name=\"description\" content=\"Serviceplan Espa\u00f1a ha fichado a Fernando Hern\u00e1ndez Santana, a quien le respaldan m\u00e1s de 20 a\u00f1os de experiencia en el sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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