{"id":136145,"date":"2021-10-20T13:50:15","date_gmt":"2021-10-20T11:50:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=136145"},"modified":"2021-10-20T13:50:15","modified_gmt":"2021-10-20T11:50:15","slug":"adecco-confia-su-estrategia-creativa-a-ps21","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=136145","title":{"rendered":"Adecco conf\u00eda su estrategia creativa a PS21"},"content":{"rendered":"<p><strong>La compa\u00f1\u00eda creativa PS21 empieza a trabajar con The Adecco Group para digitalizar, en la primera fase de la estrategia creativa, sus canales y acercar la compa\u00f1\u00eda de recursos humanos a candidatos (B2C) y clientes (B2B).\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">PS21 ha conseguido imponerse a otras dos agencias para desarrollar un ecosistema editorial que resuelva dudas, asesore y acompa\u00f1e al p\u00fablico joven en su b\u00fasqueda de empleo. <\/span><span style=\"font-weight: 400;\">\u201cEl objetivo de Adecco es humanizar y digitalizar la empresa. Queremos resignificar la palabra trabajo y, para ello, necesitamos un contenido cualitativo que resulte atractivo, cercano y pr\u00e1ctico a las personas que buscan oportunidades laborales\u201d, afirma <\/span><b>Luca Barca<\/b><span style=\"font-weight: 400;\">, director de <\/span><i><span style=\"font-weight: 400;\">marketing &amp; digital sales <\/span><\/i><span style=\"font-weight: 400;\">en Espa\u00f1a de The Adecco Group.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una estrategia <\/span><b><i>\u201cAlways In\u201d <\/i><\/b><span style=\"font-weight: 400;\">a favor de un contenido textual y adaptado a los puntos de contacto en los que se comunica la marca en redes sociales. Una conversaci\u00f3n m\u00e1s fluida y directa que consiga responder a todos los intereses de la comunidad digital.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adecco utilizar\u00e1 sus redes sociales como un canal directo para comunicar los valores de la marca a su comunidad digital.<\/p>\n","protected":false},"author":7342,"featured_media":136147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-136145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PS21 lidera la estrategia creativa de Adecco - IPMARK<\/title>\n<meta name=\"description\" content=\"Adecco utilizar\u00e1 sus redes sociales como un canal directo para comunicar los valores de la marca a su comunidad digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=136145\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PS21 lidera la estrategia creativa de Adecco - 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