{"id":136127,"date":"2021-10-19T15:17:55","date_gmt":"2021-10-19T13:17:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=136127"},"modified":"2021-10-20T13:39:04","modified_gmt":"2021-10-20T11:39:04","slug":"burger-king-lanza-long-vegetal-nuevo-miembro-gama-vegetariana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=136127","title":{"rendered":"Burger King presenta \u00abLong Vegetal\u00bb, el nuevo miembro de su gama vegetariana"},"content":{"rendered":"<p><strong>Burger King ha presentado hoy su Long Vegetal, la opci\u00f3n vegana del Long Chicken, en el local ubicado en el madrile\u00f1o Paseo del Prado. Durante un mes, ser\u00e1 un restaurante <em>pop-art<\/em> campestre, donde la vegetaci\u00f3n cubra sus paredes.<\/strong><\/p>\n<p>Para presentar al nuevo miembro de su gama vegetariana, la humorista y presentadora <strong>Valeria Ros<\/strong> ha roto el hielo con un breve mon\u00f3logo sobre \u00aberrores\u00bb que han marcado la historia de la humanidad y que han terminando siendo <strong>grandes aciertos<\/strong>, a la par que narraba algunos de los \u00aberrores\u00bb de la propia cadena de restaurantes.<\/p>\n<p><iframe loading=\"lazy\" title=\"Burger King | \u00a1NUEVA LONG VEGETAL!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/auelP89IM5I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Despu\u00e9s, ha dado paso al cantante y presentador <strong>Mario Vaquerizo<\/strong> y a\u00a0<strong>Borja Hern\u00e1ndez de Alba<\/strong>, director general de\u00a0<strong>Restaurant Brands Iberia<\/strong>. \u00abSeg\u00fan el estudio\u00a0<strong>&#8216;The Green Revolution 2021&#8217;<\/strong>, <a href=\"https:\/\/ipmark.com\/los-consumidores-veggies-superan-los-5-millones-en-espana\/\">un 13% de la poblaci\u00f3n espa\u00f1ola es vegana<\/a>. Esta tendencia al alza no pasa desapercibida y por eso lanzamos la\u00a0<strong>Long Vegetal<\/strong>, la versi\u00f3n vegana de nuestra hamburguesa insignia, la Long Chicken\u00bb, declara\u00a0<strong>Hern\u00e1ndez de Alba<\/strong>.<\/p>\n<p>Mario Vaquerizo, fan declarado de la marca y padrino del evento, ha declarado que \u00aben la variedad est\u00e1 el gusto\u00bb y que, con sus opciones vegetales, la marca se convierte en \u00abun arca de No\u00e9 donde caben los gustos de todo el mundo\u00bb.<\/p>\n<p>La estrategia y gesti\u00f3n de medios ( televisi\u00f3n, exterior y branded content) del lanzamiento de Long Vegetal corre a cargo de Wavemaker. La creatividad es de DAVID Mad.<\/p>\n<h2>Mismo sabor que la Long Chicken<\/h2>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-136188 size-medium\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Lona-Burger-King-Long-Vegetal-204x300.jpg\" alt=\"\" width=\"204\" height=\"300\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Lona-Burger-King-Long-Vegetal-204x300.jpg 204w, https:\/\/ipmark.com\/wp-content\/uploads\/Lona-Burger-King-Long-Vegetal-96x141.jpg 96w, https:\/\/ipmark.com\/wp-content\/uploads\/Lona-Burger-King-Long-Vegetal-16x24.jpg 16w, https:\/\/ipmark.com\/wp-content\/uploads\/Lona-Burger-King-Long-Vegetal-24x36.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Lona-Burger-King-Long-Vegetal-33x48.jpg 33w, https:\/\/ipmark.com\/wp-content\/uploads\/Lona-Burger-King-Long-Vegetal.jpg 345w\" sizes=\"auto, (max-width: 204px) 100vw, 204px\" \/><\/strong><\/p>\n<p>Al igual que los anteriores lanzamientos hechos con prote\u00ednas vegetales \u2014Whopper y Chicken Nuggets\u2014, ha desarrollado su nuevo\u00a0<strong>Long Vegetal<\/strong> junto a\u00a0<strong>The Vegetarian Butcher<\/strong>. Esta hamburguesa mantiene el mismo aroma y textura de la receta original y cuenta con el sello\u00a0<strong>V-Label<\/strong>.<\/p>\n<p>Se elabora a base de prote\u00ednas vegetales (50%) siendo, principalmente, una mezcla de soja y trigo con agua, aceites y especias. Est\u00e1 acompa\u00f1ada con lechuga, y coronada con el mismo pan que la Long Chicken. Adem\u00e1s, se cocinan en bolsas especiales para garantizar que se <strong>evite la contaminaci\u00f3n con prote\u00edna animal<\/strong>. No contiene colorantes, conservantes ni aromas artificiales.<\/p>\n<h2>Ampliando la oferta vegetariana<\/h2>\n<p>Este lanzamiento consolida la apuesta de la compa\u00f1\u00eda por los productos hechos a base de plantas. \u00abNo es un producto temporal, ha nacido para quedarse\u00bb, comenta\u00a0<strong>Hern\u00e1ndez de Alba<\/strong>. De esta forma, la marca responde a las necesidades de sus clientes.<\/p>\n<p>Adem\u00e1s, desde la marca confirman que continuar\u00e1n desarrollando productos veganos, ya sea para flexitarianos, vegetarianos o simplemente hacia aquellos que est\u00e1n reduciendo su consumo de carne.<\/p>\n<h2>Decoraci\u00f3n\u00a0<em>pop-art<\/em> campestre<\/h2>\n<p>El primer restaurante\u00a0<strong>100% vegetariano<\/strong> de la marca en Espa\u00f1a se encuentra en\u00a0<strong>Paseo del Prado, 26<\/strong>, y tiene una decoraci\u00f3n muy distinta a la habitual. De esta forma y durante un mes, sus clientes podr\u00e1n vivir la experiencia de sentir que se encuentran en un espacio totalmente vegetal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-136186\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/BK_RESTAURANTE-VEGETAL-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/BK_RESTAURANTE-VEGETAL-1024x683.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/BK_RESTAURANTE-VEGETAL-300x200.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/BK_RESTAURANTE-VEGETAL-768x512.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/BK_RESTAURANTE-VEGETAL-100x67.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/BK_RESTAURANTE-VEGETAL-953x635.jpg 953w, https:\/\/ipmark.com\/wp-content\/uploads\/BK_RESTAURANTE-VEGETAL-310x207.jpg 310w, https:\/\/ipmark.com\/wp-content\/uploads\/BK_RESTAURANTE-VEGETAL-24x16.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/BK_RESTAURANTE-VEGETAL-36x24.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/BK_RESTAURANTE-VEGETAL-48x32.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/BK_RESTAURANTE-VEGETAL-600x400.jpg 600w, https:\/\/ipmark.com\/wp-content\/uploads\/BK_RESTAURANTE-VEGETAL.jpg 1140w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Burger King<\/strong> ha decorado con plantas que cuelgan del techo abovedado del local, un jard\u00edn vertical preservado con follaje de plantas naturales e incluso una piscina de hoja.\u00a0Esta est\u00e9tica\u00a0<em>pop-art\u00a0<\/em>campestre<em>\u00a0<\/em>dispone de una zona de picnic, simulando que nos encontramos en mitad de un parque, aunque con un suelo de c\u00e9sped artificial y luces te\u00f1idas de color azul cielo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Espa\u00f1a, ya hay m\u00e1s de 5 millones de personas con una dieta &#8216;veggie&#8217;. Es por ello que Burger King ha lanzado su Long Vegetal, un nuevo miembro de su gama de productos vegetales, y versi\u00f3n sin carne de su hamburguesa insignia, el Long Chicken. <\/p>\n","protected":false},"author":6924,"featured_media":136143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[412],"class_list":["post-136127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-burger-king"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King lanza el &quot;Long Vegetal&quot;, el nuevo miembro de su gama vegetariana<\/title>\n<meta name=\"description\" content=\"La cadena de restaurantes ha lanzado el Long Vegetal, su \u00faltima opci\u00f3n vegana, ampliando su oferta de productos vegetales.\" \/>\n<meta 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