{"id":136099,"date":"2021-10-19T12:42:30","date_gmt":"2021-10-19T10:42:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=136099"},"modified":"2021-10-19T12:42:30","modified_gmt":"2021-10-19T10:42:30","slug":"spotify-lanza-megaphone-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=136099","title":{"rendered":"Spotify lanza Megaphone en Espa\u00f1a, la plataforma de monetizaci\u00f3n de podcast"},"content":{"rendered":"<p dir=\"ltr\">Spotify ha anunciado el lanzamiento en Espa\u00f1a de Megaphone, una de las plataformas de podcast l\u00edderes en el mundo que ofrece a los podcasters un amplio conjunto de herramientas para crear contenidos de calidad, medir su impacto as\u00ed como <strong>monetizar sus podcast<\/strong>.<\/p>\n<p dir=\"ltr\">Adem\u00e1s de llegar a nuestro pa\u00eds, <strong>Megaphone tambi\u00e9n aterriza hoy en otros mercados europeos como Alemania, Francia e Italia<\/strong>. Desde 2015, Megaphone es una de las principales plataformas de podcasting para los mayores editores de p\u00f3dcast del mundo, y en la actualidad, la compa\u00f1\u00eda tiene alojado m\u00e1s del 30% de los 200 p\u00f3dcast m\u00e1s populares de Spotify.<\/p>\n<blockquote>\n<p dir=\"ltr\">Se prev\u00e9 que las inversiones publicitarias en podcast crezcan m\u00e1s del 50% en Europa y supere los 200 millones de euros en 2023<\/p>\n<\/blockquote>\n<p dir=\"ltr\">La llegada de Megaphone a Espa\u00f1a coincide con el aumento del consumo de podcast y la previsi\u00f3n del aumento de las inversiones publicitarias en este tipo de contenidos. La escucha de podcast en Europa (en pa\u00edses como Espa\u00f1a, Alemania, Italia y Francia) alcanza ya al 30% de la poblaci\u00f3n de internet, y en Espa\u00f1a, seg\u00fan el informe de<a href=\"https:\/\/ipmark.com\/el-impacto-de-los-anuncios-en-spotify-es-un-19-mayor\/\"> Spotify<\/a> sobre h\u00e1bitos de consumo de podcast en 2021, <strong>el 51% de las personas ya los escucha y <a href=\"https:\/\/ipmark.com\/el-38-de-los-oyentes-de-podcasts-se-engancharon-en-la-cuarentena\/\">un 33% est\u00e1 fidelizado al formato<\/a><\/strong>, al escucharlos con bastante frecuencia. En lo que respecta a las futuras inversiones publicitarias en en este formato, se prev\u00e9 que crezcan m\u00e1s de un 50% en Europa y superen los 200 millones de euros en 2023.<\/p>\n<p dir=\"ltr\">Algunas de las<strong> opciones de monetizaci\u00f3n<\/strong> que ofrece la plataforma son las<strong> lecturas de anuncios en vivo por parte de los presentadores de podcast o bien optar por la inserci\u00f3n din\u00e1mica de anuncios (DAI, por sus siglas en ingl\u00e9s).<\/strong> Asimismo, los editores pueden planificar con precisi\u00f3n su inventario, gestionar de forma individualizada las campa\u00f1as de los anunciantes y analizar su rendimiento posterior una vez publicadas. Gracias a estas funcionalidades, la producci\u00f3n mensual de episodios de podcast ha aumentado en m\u00e1s de un 15% de media en los mercados donde ya est\u00e1 disponible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con Megaphone, Spotify brinda a los creadores de p\u00f3dcast en Espa\u00f1a la posibilidad de acceder a herramientas innovadoras para generar m\u00e1s ingresos y monetizar sus contenidos. <\/p>\n","protected":false},"author":14,"featured_media":136102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[3091],"class_list":["post-136099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotify lanza Megaphone en Espa\u00f1a, la plataforma de monetizaci\u00f3n de podcast - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=136099\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify lanza Megaphone en Espa\u00f1a, la plataforma de monetizaci\u00f3n de podcast - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Con Megaphone, Spotify brinda a los creadores de p\u00f3dcast en Espa\u00f1a la posibilidad de acceder a herramientas innovadoras para generar m\u00e1s ingresos y monetizar sus contenidos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=136099\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-19T10:42:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Spotify-Megaphone.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136099#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136099\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Spotify lanza Megaphone en Espa\u00f1a, la plataforma de monetizaci\u00f3n de podcast\",\"datePublished\":\"2021-10-19T10:42:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136099\"},\"wordCount\":360,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136099#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Spotify-Megaphone.jpg\",\"keywords\":[\"podcast\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136099\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=136099\",\"name\":\"Spotify lanza Megaphone en Espa\u00f1a, la plataforma de monetizaci\u00f3n de podcast - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136099#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136099#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Spotify-Megaphone.jpg\",\"datePublished\":\"2021-10-19T10:42:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136099#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=136099\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136099#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Spotify-Megaphone.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Spotify-Megaphone.jpg\",\"width\":1140,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=136099#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spotify lanza Megaphone en Espa\u00f1a, la plataforma de monetizaci\u00f3n de podcast\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\",\"name\":\"Ana Egido\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"caption\":\"Ana Egido\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=14\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spotify lanza Megaphone en Espa\u00f1a, la plataforma de monetizaci\u00f3n de podcast - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=136099","og_locale":"es_ES","og_type":"article","og_title":"Spotify lanza Megaphone en Espa\u00f1a, la plataforma de monetizaci\u00f3n de podcast - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"Con Megaphone, Spotify brinda a los creadores de p\u00f3dcast en Espa\u00f1a la posibilidad de acceder a herramientas innovadoras para generar m\u00e1s ingresos y monetizar sus contenidos.","og_url":"https:\/\/ipmark.com\/?p=136099","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-10-19T10:42:30+00:00","og_image":[{"width":1140,"height":760,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Spotify-Megaphone.jpg","type":"image\/jpeg"}],"author":"Ana Egido","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ana Egido","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=136099#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=136099"},"author":{"name":"Ana Egido","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"headline":"Spotify lanza Megaphone en Espa\u00f1a, la plataforma de monetizaci\u00f3n de podcast","datePublished":"2021-10-19T10:42:30+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=136099"},"wordCount":360,"image":{"@id":"https:\/\/ipmark.com\/?p=136099#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Spotify-Megaphone.jpg","keywords":["podcast"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=136099","url":"https:\/\/ipmark.com\/?p=136099","name":"Spotify lanza Megaphone en Espa\u00f1a, la plataforma de monetizaci\u00f3n de podcast - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=136099#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=136099#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Spotify-Megaphone.jpg","datePublished":"2021-10-19T10:42:30+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=136099#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=136099"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=136099#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Spotify-Megaphone.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Spotify-Megaphone.jpg","width":1140,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=136099#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Spotify lanza Megaphone en Espa\u00f1a, la plataforma de monetizaci\u00f3n de podcast"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375","name":"Ana Egido","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","caption":"Ana Egido"},"url":"https:\/\/ipmark.com\/?author=14"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/136099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=136099"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/136099\/revisions"}],"predecessor-version":[{"id":136104,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/136099\/revisions\/136104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/136102"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=136099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=136099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=136099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}