{"id":135453,"date":"2021-10-11T12:24:09","date_gmt":"2021-10-11T10:24:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=135453"},"modified":"2021-10-11T12:25:12","modified_gmt":"2021-10-11T10:25:12","slug":"nace-the-jump-primera-agencia-espanola-live-commerce","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=135453","title":{"rendered":"Nace The Jump, primera agencia espa\u00f1ola especializada en live commerce"},"content":{"rendered":"<p><strong>The Jump es el nombre de la primera agencia especializada en live commerce que nace en nuestro pa\u00eds, con el objetivo de revolucionar la industria global del Retail utilizando el potencial que tiene la compra a trav\u00e9s de un v\u00eddeo en directo.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Fundada por <strong>Minerva Piquero, Ignacio Hern\u00e1ndez, Pablo Sturzer y Lu\u00eds Esteban<\/strong>, The Jump es la primera agencia que nace en Espa\u00f1a especializada en live commerce o live shopping, conceptos que describen la combinaci\u00f3n de v\u00eddeo en streaming y comercio electr\u00f3nico, y que consiste en promocionar un producto a trav\u00e9s de una emisi\u00f3n en directo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa compra sigue condicionada por la calidad del producto y su precio, por lo que el comercio electr\u00f3nico debe reinventarse para aportar deseabilidad. Los consumidores ahora quieren experimentar emociones, ver el producto en acci\u00f3n e interactuar con la marca. Esto es lo que hacemos en The Jump\u201d, ha explicado <strong>Lu\u00eds Esteban<\/strong>, fundador de la agencia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva compa\u00f1\u00eda ha desarrollado una plataforma de comunicaci\u00f3n, llamada Intelligent Live Commerce Journey, y que<strong> permite, mediante el uso de herramientas de Inteligencia Artificial (IA) y machine learning, trabajar desde la generaci\u00f3n de audiencias basadas en estrategias de embudo digital hasta el an\u00e1lisis de sentimiento<\/strong> en el propio evento de live commerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La agencia, adem\u00e1s, cuenta con un equipo especializado en producci\u00f3n y emisi\u00f3n de eventos en directo y ha cerrado acuerdos internacionales con tecnolog\u00edas de streaming, lo que le permite, por ende, acompa\u00f1ar a sus clientes, marcas y retailers, en todo el recorrido del live commerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de McKinsey Digital,<strong> se estima que en China la industria del live commerce supere los 423 billones de d\u00f3lares en 2022<\/strong>. Con una tasa de conversi\u00f3n de las marcas de un 30% o superior, las categor\u00edas que m\u00e1s \u00e9xito est\u00e1n teniendo en este nuevo \u00e1mbito comercial son Moda y accesorios, con un 36% de ventas; y Belleza y Alimentaci\u00f3n, con un 7% cada una.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fundada por Minerva Piquero, Ignacio Hern\u00e1ndez, Pablo Sturzer y Lu\u00eds Esteban, The Jump es la primera agencia que nace en Espa\u00f1a especializada en live commerce o live shopping, conceptos que describen la combinaci\u00f3n de v\u00eddeo en streaming y comercio electr\u00f3nico. <\/p>\n","protected":false},"author":29,"featured_media":135455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2154],"class_list":["post-135453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nace The Jump, primera agencia espa\u00f1ola de live commerce<\/title>\n<meta name=\"description\" content=\"The Jump es el nombre de la primera agencia especializada en live commerce que nace en nuestro pa\u00eds, para potenciar esta nueva compra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=135453\" \/>\n<meta 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