{"id":135400,"date":"2021-10-11T11:31:03","date_gmt":"2021-10-11T09:31:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=135400"},"modified":"2021-10-11T11:31:03","modified_gmt":"2021-10-11T09:31:03","slug":"sector-cerveza-lidera-top-30-videos-online","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=135400","title":{"rendered":"El sector de la cerveza lidera el Top 30 de v\u00eddeos online"},"content":{"rendered":"<p><strong>Las marcas de cerveza consiguen el mayor n\u00famero de visualizaciones de v\u00eddeos online en septiembre. Las campa\u00f1as de Mahou y Cruzcampo, con m\u00e1s de seis millones de visualizaciones, superan a las alcanzadas por ense\u00f1as de otros sectores, como automoci\u00f3n, afectadas por la crisis de los semiconductores y la falta de suministros.\u00a0<\/strong><\/p>\n<p>Son datos del \u00faltimo estudio lanzado por la firma de mar-tech AcuityAds, a trav\u00e9s de su plataforma True Reach, que consigue medir los anuncios con mayor impacto en redes sociales para establecer su Top 30 del mes.<\/p>\n<p><span style=\"font-weight: 400;\">En septiembre hubo un sector como claro ganador: el de la cerveza. Las campa\u00f1as de <strong>Mahou y Cruzcampo<\/strong> han conseguido la primera y segunda posici\u00f3n, respectivamente, con m\u00e1s de 6 millones de visualizaciones en sus respectivas campa\u00f1as. Seguidas muy de cerca por la marca de cosm\u00e9tica <strong>L\u2019Oreal Par\u00eds<\/strong> con 5,3 millones de visualizaciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tras este Top 3, le siguen las campa\u00f1as de dos marcas de dos de los sectores que esperan una pronta recuperaci\u00f3n: los viajes y la tecnolog\u00eda. Por ello, <strong>Vueling<\/strong> con casi 5 millones de visualizaciones y <strong>Samsung<\/strong> rozando las 4 millones, se convierten en las campa\u00f1as m\u00e1s vistas en redes sociales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Debido a la crisis del microchip y la falta de suministros, tan solo <strong>Audi<\/strong>, de todo el sector del motor, ha logrado colarse en este Top 30, con apenas 500.000 visualizaciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEste ranking nos muestra c\u00f3mo se est\u00e1n comportando los anunciantes ante el gran reto de la vuelta a la normalidad, con la llegada adem\u00e1s de la normalizaci\u00f3n de la actividad en centros educativos, laborales, etc. El ocio es una parte importante, como muestra la presencia de marcas relacionadas con Alimentaci\u00f3n y Bebidas o restauraci\u00f3n, y destaca el empuje de Belleza, que muestra que es momento de salir a la calle\u201d, ha asegurado <strong>Josep Trib\u00f3<\/strong>, SVP de AcuityAds EMEA &amp; LATAM.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las marcas de cerveza consiguen el mayor n\u00famero de visualizaciones de v\u00eddeos online en septiembre, con Mahou y Cruzcampo a la cabeza. <\/p>\n","protected":false},"author":7342,"featured_media":135401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[148],"class_list":["post-135400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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