{"id":135379,"date":"2021-10-08T12:01:05","date_gmt":"2021-10-08T10:01:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=135379"},"modified":"2021-10-08T13:55:26","modified_gmt":"2021-10-08T11:55:26","slug":"bnp-paribas-presenta-ventajas-de-tarjeta-biometrica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=135379","title":{"rendered":"BNP Paribas presenta en Francia las ventajas de una tarjeta biom\u00e9trica"},"content":{"rendered":"<p><strong>BNP Paribas ha lanzado la primera tarjeta bancaria biom\u00e9trica en Francia. Y para su anuncio ha aprovechado el lanzamiento de la \u00faltima pel\u00edcula de la saga James Bond para comunicar que finalmente la tecnolog\u00eda propia del cine de esp\u00edas ya es una realidad.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Desde el pasado verano, BNP Paribas ofrece a sus clientes franceses la posibilidad de realizar todas sus compras usando su huella dactilar, de forma segura y para transacciones superiores incluso a los 50 euros, a trav\u00e9s de una tarjeta bancaria.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con el objetivo de popularizar este nuevo m\u00e9todo de pago sin contacto, la compa\u00f1\u00eda financiera ha lanzado una campa\u00f1a que pone el foco en el car\u00e1cter innovador de esta tecnolog\u00eda y que bien podr\u00eda formar parte del conjunto de herramientas al servicio del agente 007.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desarrollada por la agencia Publicis Conseil, la pieza principal de la campa\u00f1a es un v\u00eddeo donde <strong>se toman prestados los c\u00f3digos del cine de esp\u00eda<\/strong> para mostrar a un hombre trajeado de esp\u00eda. En realidad, se trata de un comprador que se siente como en una pel\u00edcula de James Bond al utilizar la tarjeta bancaria biom\u00e9trica de BNP Paribas en una cafeter\u00eda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, en el aire desde el pasado 26 de septiembre, incluye creatividades para televisi\u00f3n, cine y medios digitales.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/txsmY_zcmF4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La entidad financiera ha lanzado una campa\u00f1a en la que muestra al p\u00fablico franc\u00e9s las ventajas de utilizar una tarjeta bancaria biom\u00e9trica. <\/p>\n","protected":false},"author":29,"featured_media":135381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341],"class_list":["post-135379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BNP Paribas presenta en Francia las ventajas de una tarjeta biom\u00e9trica<\/title>\n<meta name=\"description\" content=\"BNP Paribas ha lanzado una campa\u00f1a en la que muestra al p\u00fablico franc\u00e9s las ventajas de utilizar una tarjeta bancaria biom\u00e9trica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=135379\" 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