{"id":135371,"date":"2021-10-08T11:40:21","date_gmt":"2021-10-08T09:40:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=135371"},"modified":"2021-10-08T13:56:02","modified_gmt":"2021-10-08T11:56:02","slug":"belen-frau-nombrada-directora-global-de-comunicacion-de-ikea","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=135371","title":{"rendered":"Bel\u00e9n Frau, nombrada directora global de comunicaci\u00f3n de Ikea"},"content":{"rendered":"

El Grupo Ingka ha nombrado directora global de comunicaci\u00f3n a Bel\u00e9n Frau, entrando adem\u00e1s en el comit\u00e9 de direcci\u00f3n mundial. Hasta ahora y durante los \u00faltimos tres a\u00f1os, la profesional ha sido la subdirectora de operaciones de Ikea Retail en Suecia.<\/b><\/p>\n

Antes de aterrizar en Suecia, estuvo <\/span>al frente de Ikea Italia <\/b>durante casi cuatro a\u00f1os, donde potenci\u00f3 la transformaci\u00f3n del negocio en este mercado. En Espa\u00f1a, fue responsable de administraci\u00f3n de la<\/span> tienda de Barakaldo en 2004<\/b> hasta su nombramiento, primero como subdirectora en 2006 y m\u00e1s tarde como directora en este establecimiento. Cargo que recibi\u00f3 estando embarazada de m\u00e1s de ocho meses.<\/span><\/p>\n

Despu\u00e9s de su paso por Barakaldo, <\/span>Bel\u00e9n Frau<\/b><\/a> fue nombrada directora general en Espa\u00f1a en 2011<\/b>, siendo la primera espa\u00f1ola y mujer en ocupar este cargo, en un contexto de crisis financiera.<\/span><\/p>\n

Con su nombramiento, el Grupo Ingka espera seguir posicionamiento Ikea como empresa referente en los pr\u00f3ximos a\u00f1os para lo que consideran indispensable contar con \u00abuna comunicaci\u00f3n fuerte, responsable y honesta, basada en la confianza\u201d. B<\/strong><\/span>el\u00e9n Frau apuesta por la comunicaci\u00f3n como \u201cmedio por el cual se cimenta el liderazgo y se construye equipos.<\/b> Y en comunicaci\u00f3n incluyo tanto saber explicar con claridad las ideas para convencer y motivar como saber escuchar a mi gente y entender sus necesidades\u201d.<\/span><\/p>\n

Liderazgo\u00a0<\/b><\/h3>\n

El CEO mundial de IKEA, Jesper Brodin,<\/b> ha indicado sobre Bel\u00e9n Frau que \u201cdesempe\u00f1ar\u00e1 un papel fundamental en la creaci\u00f3n de una comunicaci\u00f3n s\u00f3lida y orientada a objetivos que contribuya a mejorar los hogares, las personas, el planeta y nuestro negocio\u201d.<\/span><\/p>\n

Brodin tambi\u00e9n ha a\u00f1adido que la profesional \u201csiempre ha promovido activamente el desarrollo del talento, la diversidad y la inclusi\u00f3n, centr\u00e1ndose en el liderazgo femenino como herramienta de crecimiento econ\u00f3mico, social y empresarial\u201d.\u00a0<\/span><\/p>\n

Gracias a ese trabajo, Bel\u00e9n Frau ha recibido diversos reconocimientos, como la <\/span>Estrella de la Comunidad de Madrid<\/b> que recibi\u00f3 con motivo del D\u00eda Internacional de la Mujer en 2021 o el t\u00edtulo de <\/span>Mujer Directiva del A\u00f1o<\/b> que le concedi\u00f3 la Federaci\u00f3n Espa\u00f1ola de Mujeres Directivas, Ejecutivas, Profesionales y Empresarias (FEDEPE). En octubre de 2013 recibi\u00f3 el reconocimiento de las Top 100 Mujeres L\u00edderes en Espa\u00f1a en la categor\u00eda de Alta Direcci\u00f3n<\/strong>; y en marzo de 2014 el premio a la \u201cMujer Empresaria\u201d<\/strong> en la edici\u00f3n de la Madrid Woman\u2019s Week.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

En 2011, Ikea nombr\u00f3 a la profesional directora general de la compa\u00f1\u00eda en Espa\u00f1a, la primera espa\u00f1ola y mujer en ocupar este cargo.<\/p>\n","protected":false},"author":30,"featured_media":135372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[231],"class_list":["post-135371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-ikea"],"acf":[],"yoast_head":"\nBel\u00e9n Frau, nombrada directora global de comunicaci\u00f3n de Ikea<\/title>\n<meta name=\"description\" content=\"Grupo Ingka ha nombrado directora global de comunicaci\u00f3n de Ikea a Bel\u00e9n Frau, adem\u00e1s de entrar en el comit\u00e9 de direcci\u00f3n mundial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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