{"id":135359,"date":"2021-10-08T11:07:56","date_gmt":"2021-10-08T09:07:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=135359"},"modified":"2021-10-08T11:07:56","modified_gmt":"2021-10-08T09:07:56","slug":"la-francesa-totalenergies-lanza-su-primera-campana-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=135359","title":{"rendered":"La francesa TotalEnergies lanza su primera campa\u00f1a en Espa\u00f1a"},"content":{"rendered":"<p><b>La energ\u00e9tica francesa <\/b><a href=\"https:\/\/ipmark.com\/totalenergies-afianza-su-identidad-y-estrategia-como-empresa-multi-energias\/\"><b>TotalEnergies <\/b><\/a><b>ha lanzado su primera campa\u00f1a publicitaria en Espa\u00f1a para dar a conocer su marca, as\u00ed como su oferta de productos y servicios de gas y electricidad para el mercado nacional.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, desarrollada por Publicis Espa\u00f1a, gira en torno al mensaje de que la energ\u00eda de la multinacional es barata, limpia y cercana, a trav\u00e9s de varias escenas de la vida cotidiana, en las que <\/span><b>est\u00e1 presente el consumo de energ\u00eda en los hogares.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El grupo franc\u00e9s y Publicis Espa\u00f1a llevan trabajando juntos desde mayo cuando la segunda gan\u00f3 la cuenta en un concurso.<\/span><b> Seg\u00fan \u00d3scar Mart\u00ednez, CCO de la agencia<\/b><span style=\"font-weight: 400;\">,<\/span><b> \u201cla campa\u00f1a cuenta que venga de donde venga la energ\u00eda, el microondas va a funcionar igual.<\/b><span style=\"font-weight: 400;\"> Y por eso es tan importante el posicionamiento de marca, su oferta y valores. Esto, pero contado de una forma fresca y cercana\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, <\/span><b>Javier S\u00e1enz de Jubera,<\/b><span style=\"font-weight: 400;\"> CEO de la energ\u00e9tica en Espa\u00f1a, explica que \u201cahora el precio de la energ\u00eda es una preocupaci\u00f3n para la mayor\u00eda de los espa\u00f1oles. En TotalEnergies ponemos en marcha<\/span><b> esta acci\u00f3n para transmitirles que una energ\u00eda barata, limpia y cercana es posible<\/b><span style=\"font-weight: 400;\">. Y por eso centramos nuestro mensaje: pagar menos, una atenci\u00f3n al cliente cada vez mejor valorada y servicios de valor a\u00f1adido\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para su promoci\u00f3n, la campa\u00f1a, que cuenta con dos spots de 45 y 30 segundos, estar\u00e1 presente en un mix de medios:<\/span><b> televisi\u00f3n, radio, exterior, prensa, digital y medios propios. <\/b><strong>Igloo<\/strong> es la productora, con <strong>Carlos Durrif<\/strong> de realizador.<b><br \/>\n<\/b><\/p>\n<p><b>TotalEnergies produce y comercializa energ\u00edas a escala global: <\/b><span style=\"font-weight: 400;\">petr\u00f3leo y biocombustibles, gas natural y gases verdes, renovables y electricidad. Y ahora es la cuarta compa\u00f1\u00eda de gas y electricidad residencial en Espa\u00f1a, <\/span><b>con m\u00e1s de 2 millones de clientes.<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"Publicis Espa\u00f1a TotalEnergies - Sport posicionamiento\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/qAkIP7sNczY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desarrollada por Publicis Espa\u00f1a, esta acci\u00f3n presenta la marca de electricidad y gas, bajo el mensaje de que \u201cuna energ\u00eda barata, limpia y cercana es posible\u201d.<\/p>\n","protected":false},"author":30,"featured_media":135363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-135359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La francesa TotalEnergies lanza su primera campa\u00f1a en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"La francesa TotalEnergies ha lanzado su primera campa\u00f1a en Espa\u00f1a para dar a conocer su marca, ofertas y servicios, al mercado nacional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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