{"id":135277,"date":"2021-10-08T12:41:46","date_gmt":"2021-10-08T10:41:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=135277"},"modified":"2021-10-08T17:30:46","modified_gmt":"2021-10-08T15:30:46","slug":"los-neobancos-se-popularizan-entre-los-millennials-y-la-generacion-z","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=135277","title":{"rendered":"Los neobancos se popularizan entre los Millennials y la generaci\u00f3n Z"},"content":{"rendered":"<p><strong>Los neobancos, las compa\u00f1\u00edas bancarias que operan de manera completamente digital,\u00a0 se han introducido en el panorama financiero espa\u00f1ol, debido a que aportan importantes reducciones de costes, que se interpretan en ahorro de comisiones o cobro por servicio muy bajo.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed, la compa\u00f1\u00eda de data observacional, <strong>Smartme Analytics<\/strong> ha realizado un an\u00e1lisis de la evoluci\u00f3n de estas entidades en el mercado espa\u00f1ol. A pesar de que los neobancos llegan a Espa\u00f1a en 2015, no fue hasta 2019 cuando comenzaron a asentarse en el pa\u00eds con una cuota del 18%, la que asciende al 29% hoy en d\u00eda reflejando un crecimiento del 62% en los dos \u00faltimos a\u00f1os.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cuanto a los principales <\/span><i><span style=\"font-weight: 400;\">players <\/span><\/i><span style=\"font-weight: 400;\">del mercado espa\u00f1ol, <strong>Revolut<\/strong>, la compa\u00f1\u00eda brit\u00e1nica se encuentra en cabeza con una cuota de mercado en 2021 del 10%, seguido muy de cerca por <strong>N26<\/strong> con 9,3%, <strong>Rebelion Pay<\/strong> con 9% y, por \u00faltimo, <strong>Bnext<\/strong> con 4,8%. En referencia al crecimiento, la compa\u00f1\u00eda espa\u00f1ola Rebelion Pay ha aumentado un 172% entre 2019 y 2021, seguida de N26 con un 102%, Revolut con un 76% y Bnext es la \u00fanica que ha perdido un 48% de la cuota de mercado con respecto al a\u00f1o 2019.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Los j\u00f3venes de entre 24 y 35 a\u00f1os suponen un 34% del mercado.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Este tipo de bancos son los m\u00e1s utilizados entre la poblaci\u00f3n joven. De esta manera, los j\u00f3venes de entre 24 y 35 a\u00f1os suponen un 34% del mercado. No obstante, entre la generaci\u00f3n Z (aquellos nacidos a principios de los 2000) estas nuevas aplicaciones bancarias se est\u00e1n popularizando de manera significativa, con un crecimiento del\u00a0 79% con respecto a 2019, acaparando un 27% del mercado a d\u00eda de hoy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLos espa\u00f1oles hasta ahora utilizaban estos servicios como complemento a la banca tradicional, ya que les ofrecen una flexibilidad y unas ventajas que, por su estructura, los bancos de toda la vida no pueden igualar. Sin embargo, debido a su aumento en popularidad estos dos \u00faltimos a\u00f1os, con entidades que ya ofrecen IBAN espa\u00f1ol o domiciliaciones, se est\u00e1n posicionando como un fuerte rival a batir para las entidades m\u00e1s tradicionales\u201d, afirma <\/span><b>Lola Chic\u00f3n<\/b><span style=\"font-weight: 400;\">, CEO de Smartme.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartme Analytics ha realizado un estudio para conocer la evoluci\u00f3n de las entidades de neobancos en el mercado espa\u00f1ol.<\/p>\n","protected":false},"author":7342,"featured_media":135278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6259],"class_list":["post-135277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-bancos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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