{"id":135262,"date":"2021-10-07T11:55:18","date_gmt":"2021-10-07T09:55:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=135262"},"modified":"2021-10-07T15:45:03","modified_gmt":"2021-10-07T13:45:03","slug":"pinterest-lanza-nuevos-formatos-publicitarios-para-impulsar-compra","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=135262","title":{"rendered":"Pinterest lanza nuevos formatos publicitarios para impulsar la compra"},"content":{"rendered":"<p><strong>Pinterest anuncia novedades para atraer a retailers y anunciantes. La compa\u00f1\u00eda ha informado de nuevos formatos de anuncio que permitir\u00e1n a vendedores y marcas ampliar la visibilidad de sus productos y generar un mayor reconocimiento de marca gracias a la colaboraci\u00f3n con influencers de la plataforma.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de Dynata, Pinterest es capaz de generar carritos de compra un 85% m\u00e1s grandes en comparaci\u00f3n con otras plataformas sociales. De ah\u00ed que la app de im\u00e1genes haya decidido lanzar dos nuevos formatos de anuncio que perseguir\u00e1n impulsar a\u00fan m\u00e1s los carritos de compra.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por un lado, los <strong>anuncios de colecciones<\/strong>, que se han actualizado, y por el otro, los <strong>anuncios de presentaci\u00f3n de diapositivas de colecciones<\/strong>. Estos \u00faltimos posibilitan a los anunciantes aprovechar sus cat\u00e1logos para crear un v\u00eddeo publicitario a partir del cual los usuarios podr\u00e1n adquirir los productos mostrados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plataforma ha incorporado, asimismo. la <strong>secci\u00f3n Detalles del comerciante<\/strong>, para que las marcas cuenten su historia y establezcan una conexi\u00f3n m\u00e1s s\u00f3lida entre las marcas y los usuarios al comunicar sus valores a trav\u00e9s de etiquetas, como \u2018Respetuoso con el medio ambiente\u2019, \u2018Comprometido con buenas causas\u2019, \u2018Producci\u00f3n responsable\u2019, \u2018Trato personalizado\u2019 y \u2018Cultura inclusiva\u2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y<strong> ha expandido su programa de comerciantes verificados a m\u00e1s pa\u00edses, como Espa\u00f1a, Italia, Austria, Suiza, Brasil y M\u00e9xico<\/strong>. A cambio de productos de calidad, metadatos precisos, contenido inspirador y pol\u00edticas de env\u00edo y devoluci\u00f3n razonables, los comerciantes obtienen una distribuci\u00f3n mejorada, una insignia que impulsa la confianza de los usuarios y estad\u00edsticas e informes de conversi\u00f3n.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Colaboraci\u00f3n con influencers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La plataforma tambi\u00e9n ha informado de las pruebas que est\u00e1 realizando con <strong>Idea Ads con colaboraci\u00f3n pagada<\/strong>, otro formato de anuncios que permite a los creadores elegir anunciantes para promocionar un pin de ideas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde Pinterest aseguran que con este formato publicitario, las marcas podr\u00e1n escalar el contenido colaborativo m\u00e1s all\u00e1 de los p\u00fablicos del creador con la promoci\u00f3n hacia sus p\u00fablicos objetivo y medir su rendimiento en la plataforma de anuncios de Pinterest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los Idea Ads con asociaci\u00f3n pagada se lanzar\u00e1n en versi\u00f3n beta en 15 pa\u00edses: Estados Unidos, Espa\u00f1a, Reino Unido, Irlanda, Canad\u00e1, Australia, Nueva Zelanda, Francia, Italia, Alemania, Austria, Suiza, Suecia, Brasil y M\u00e9xico.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre las novedades, destacan los anuncios de presentaci\u00f3n de diapositivas de colecciones, que permiten a los anunciantes crear un v\u00eddeo publicitario cuyos art\u00edculos mostrados pueden comprar los usuarios. <\/p>\n","protected":false},"author":29,"featured_media":135265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154,148],"class_list":["post-135262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ecommerce","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest lanza nuevos formatos publicitarios para impulsar la compra<\/title>\n<meta name=\"description\" content=\"Pinterest ha informado de nuevos formatos de anuncio que permitir\u00e1n a vendedores y marcas ampliar la visibilidad de sus productos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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