{"id":134968,"date":"2021-10-04T12:40:18","date_gmt":"2021-10-04T10:40:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=134968"},"modified":"2021-10-04T12:40:18","modified_gmt":"2021-10-04T10:40:18","slug":"el-branded-content-impulsa-el-16-de-las-decisiones-de-compra","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134968","title":{"rendered":"El branded content impulsa el 16 % de las decisiones de compra"},"content":{"rendered":"<p><strong>El Black Friday es uno de los eventos del a\u00f1o m\u00e1s importantes a nivel comercial debido a que seg\u00fan Finder.com se estima que 13 millones de personas realicen alguna compra el pr\u00f3ximo 26 de noviembre.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed, 127 euros es, seg\u00fan Deloitte, el ticket medio que se gastar\u00e1 cada ciudadano en Espa\u00f1a el fin de semana del Black Friday. Por ello, el <\/span><i><span style=\"font-weight: 400;\">branded content<\/span><\/i><span style=\"font-weight: 400;\"> se est\u00e1 posicionando cada vez m\u00e1s como una herramienta para incrementar las ventas y poder rentabilizar los retailers en fechas de gran consumo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDentro del <\/span><span style=\"font-weight: 400;\">branded content<\/span><span style=\"font-weight: 400;\">, los art\u00edculos patrocinados son particularmente \u00fatiles en la etapa de decisi\u00f3n de compra del <strong>purchase funnel<\/strong>. Esto significa que son una herramienta muy \u00fatil para desencadenar una compra de un consumidor que ya est\u00e1 considerando comprar debido al descuento de precio\u201d, declara <strong>Marc de Zordo<\/strong>, CEO de Getfluence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><span style=\"font-weight: 400;\">branded content impulsa un 16% de la decisi\u00f3n de compra de los consumidores frente a 45% que probablemente consuman productos relacionados con la marca, seg\u00fan los datos del estudio <strong>Oath, Redefining native<\/strong>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El branded content es, cada vez m\u00e1s, una herramienta para incrementar las ventas del peque\u00f1o comercio.<\/p>\n","protected":false},"author":7342,"featured_media":134969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[673,6142],"class_list":["post-134968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-branded-content","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El branded content impulsa el 16 % de decisiones de compra - IPMARK<\/title>\n<meta name=\"description\" content=\"El branded content es cada vez m\u00e1s una herramienta para incrementar las ventas y la rentabilidad del peque\u00f1o comercio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=134968\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El branded content impulsa el 16 % de decisiones de compra - IPMARK\" \/>\n<meta property=\"og:description\" content=\"El branded content es cada vez m\u00e1s una herramienta para incrementar las ventas y la rentabilidad del peque\u00f1o comercio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=134968\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-04T10:40:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/pexels-photo-5947552.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"867\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elena Serrano S\u00e1nchez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Serrano S\u00e1nchez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134968#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134968\"},\"author\":{\"name\":\"Elena Serrano S\u00e1nchez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/705580dd5f70a7f3a83992c511230846\"},\"headline\":\"El branded content impulsa el 16 % de las decisiones de compra\",\"datePublished\":\"2021-10-04T10:40:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134968\"},\"wordCount\":188,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134968#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/pexels-photo-5947552.jpeg\",\"keywords\":[\"Branded Content\",\"retail\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134968\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=134968\",\"name\":\"El branded content impulsa el 16 % de decisiones de compra - IPMARK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134968#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134968#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/pexels-photo-5947552.jpeg\",\"datePublished\":\"2021-10-04T10:40:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/705580dd5f70a7f3a83992c511230846\"},\"description\":\"El branded content es cada vez m\u00e1s una herramienta para incrementar las ventas y la rentabilidad del peque\u00f1o comercio.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134968#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=134968\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134968#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/pexels-photo-5947552.jpeg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/pexels-photo-5947552.jpeg\",\"width\":867,\"height\":1300,\"caption\":\"branded content\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=134968#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El branded content impulsa el 16 % de las decisiones de compra\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/705580dd5f70a7f3a83992c511230846\",\"name\":\"Elena Serrano S\u00e1nchez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g\",\"caption\":\"Elena Serrano S\u00e1nchez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=7342\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El branded content impulsa el 16 % de decisiones de compra - IPMARK","description":"El branded content es cada vez m\u00e1s una herramienta para incrementar las ventas y la rentabilidad del peque\u00f1o comercio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=134968","og_locale":"es_ES","og_type":"article","og_title":"El branded content impulsa el 16 % de decisiones de compra - IPMARK","og_description":"El branded content es cada vez m\u00e1s una herramienta para incrementar las ventas y la rentabilidad del peque\u00f1o comercio.","og_url":"https:\/\/ipmark.com\/?p=134968","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-10-04T10:40:18+00:00","og_image":[{"width":867,"height":1300,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/pexels-photo-5947552.jpeg","type":"image\/jpeg"}],"author":"Elena Serrano S\u00e1nchez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Elena Serrano S\u00e1nchez","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=134968#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=134968"},"author":{"name":"Elena Serrano S\u00e1nchez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/705580dd5f70a7f3a83992c511230846"},"headline":"El branded content impulsa el 16 % de las decisiones de compra","datePublished":"2021-10-04T10:40:18+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=134968"},"wordCount":188,"image":{"@id":"https:\/\/ipmark.com\/?p=134968#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/pexels-photo-5947552.jpeg","keywords":["Branded Content","retail"],"articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=134968","url":"https:\/\/ipmark.com\/?p=134968","name":"El branded content impulsa el 16 % de decisiones de compra - IPMARK","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=134968#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=134968#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/pexels-photo-5947552.jpeg","datePublished":"2021-10-04T10:40:18+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/705580dd5f70a7f3a83992c511230846"},"description":"El branded content es cada vez m\u00e1s una herramienta para incrementar las ventas y la rentabilidad del peque\u00f1o comercio.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=134968#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=134968"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=134968#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/pexels-photo-5947552.jpeg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/pexels-photo-5947552.jpeg","width":867,"height":1300,"caption":"branded content"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=134968#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"El branded content impulsa el 16 % de las decisiones de compra"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/705580dd5f70a7f3a83992c511230846","name":"Elena Serrano S\u00e1nchez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g","caption":"Elena Serrano S\u00e1nchez"},"url":"https:\/\/ipmark.com\/?author=7342"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/134968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/7342"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=134968"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/134968\/revisions"}],"predecessor-version":[{"id":134973,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/134968\/revisions\/134973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/134969"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=134968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=134968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=134968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}