{"id":134796,"date":"2021-09-30T12:44:23","date_gmt":"2021-09-30T10:44:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=134796"},"modified":"2021-09-30T14:05:17","modified_gmt":"2021-09-30T12:05:17","slug":"nueve-de-cada-diez-espanoles-considera-el-aprovisionamiento-etico-decisivo-en-su-compra","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134796","title":{"rendered":"Nueve de cada diez espa\u00f1oles considera el aprovisionamiento \u00e9tico decisivo en su compra"},"content":{"rendered":"<p><strong>M\u00e1s de la mitad (59%) de los espa\u00f1oles expone que no volver\u00eda a comprar una marca si \u00e9sta fuese acusada de trabajar con proveedores poco \u00e9ticos. Adem\u00e1s, un 88% de ellos una vez que finalice la pandemia quieren priorizar el comprar productos a empresas que dejan claras sus estrategias de aprovisionamiento \u00e9tico.\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">Estas son algunas de las conclusiones que ha sacado\u00a0<strong>OpenText<\/strong> en su \u00faltimo estudio. En \u00e9l, se analiz\u00f3 hasta qu\u00e9 punto las pr\u00e1cticas empresariales ambientalmente sostenibles y socialmente responsables son importantes para los espa\u00f1oles y hasta cu\u00e1nto influyen en su comportamiento de compra.<\/p>\n<h3>Dispuestos a pagar m\u00e1s<\/h3>\n<p>El 55% de los espa\u00f1oles juzga a las marcas tanto por sus acciones como por las de sus proveedores. Un 82% valora tanto la\u00a0<strong>compra de marcas \u00e9ticas<\/strong> que estar\u00edan\u00a0<strong>dispuestos a pagar m\u00e1s si se les asegura que la obtenci\u00f3n o producci\u00f3n\u00a0<\/strong>ha sido de forma \u00e9tica.<\/p>\n<p style=\"font-weight: 400;\">Aunque estas cifras se han disparado desde el inicio de la pandemia, un <strong>22% confiesa que s\u00f3lo ha empezado a importarle desde el \u00faltimo a\u00f1o<\/strong>. La mayor\u00eda de los encuestados (un 87%) prefieren renunciar a la comodidad, por ejemplo, aceptando plazo de entrega m\u00e1s largos, si eso supone estar seguros de que un art\u00edculo se ha obtenido o producido de forma \u00e9tica.<\/p>\n<p>\u00abCrear una cadena de suministro \u00e9tica requiere tener visibilidad sobre cada proveedor\u00bb, comenta\u00a0<strong>Lou Blatt<\/strong>, vicepresidente\u00a0<em>senior<\/em> y CMO de\u00a0<strong>OpentText<\/strong>. \u00abLas marcas ya no pueden afirmar que act\u00faan de forma responsable si no ofrecen visibilidad sobre sus operaciones o las de sus proveedores\u00bb.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Aprovisionamiento responsable<\/strong><\/h3>\n<p>Al comprar\u00a0<em>online<\/em>, un 55% de los espa\u00f1oles hace un esfuerzo consciente por adquirir art\u00edculos de origen o producci\u00f3n local y as\u00ed apoyar a las empresas locales y reducir su huella de carbono. Adem\u00e1s, tres de cada cuatro comparte que las empresas deben asegurarse de que sus proveedores obedezcan un c\u00f3digo \u00e9tico.<\/p>\n<p>Un 65% cree que las empresas no pueden monitorizar la procedencia de sus productos, por lo que deber\u00edan replantearse su cadena de suministro. Es por ello que tres cuartos de la poblaci\u00f3n consideran que el Gobierno deber\u00eda introducir una normativa que haga que las empresas apuesten m\u00e1s por el aprovisionamiento responsable.<\/p>\n<p>La gran mayor\u00eda (un 87% de encuestados) cree que los minoristas\u00a0<em>online<\/em> deber\u00edan marcar claramente si los productos tienen o no un origen \u00e9tico. Adem\u00e1s, un 82% admite que conocer el origen de un producto es un factor decisivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de la mitad expone que no volver\u00eda a comprar una marca si \u00e9sta fuese acusada de trabajar con proveedores poco \u00e9ticos.<\/p>\n","protected":false},"author":6924,"featured_media":134797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[6137],"class_list":["post-134796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-valores-de-marca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nueve de cada diez espa\u00f1oles considera el aprovisionamiento \u00e9tico decisivo en su compra<\/title>\n<meta name=\"description\" content=\"M\u00e1s de la mitad 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