{"id":134547,"date":"2021-09-28T17:32:46","date_gmt":"2021-09-28T15:32:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=134547"},"modified":"2021-09-28T17:32:46","modified_gmt":"2021-09-28T15:32:46","slug":"potencia-tu-mundo-spot-poetico-hyundai-recitado-alaska","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134547","title":{"rendered":"\u00abPotencia tu mundo\u00bb, el spot m\u00e1s po\u00e9tico de Hyundai recitado por Alaska"},"content":{"rendered":"<p><strong>\u00abPotencia tu mundo\u00bb es el <em>claim<\/em> de la campa\u00f1a de lanzamiento del IONIQ 5, el primer modelo de la nueva gama de veh\u00edculos 100% el\u00e9ctricos de <a href=\"https:\/\/ipmark.com\/dec-premia-la-experiencia-de-cliente-de-hyundai-alsa-kia-grupo-unisono-y-estrella-galicia\/\">Hyundai<\/a>. La cantante Alaska se encarga de poner la voz en <em>off<\/em> a una campa\u00f1a donde la marca quiere ser referente de un nuevo tipo de movilidad el\u00e9ctrica, innovadora y sostenible.\u00a0<\/strong><\/p>\n<p><strong>Innocean Worldwide<\/strong> firma esta campa\u00f1a. El\u00a0<em>spot<\/em> al que pone voz la artista y empresaria es la columna vertebral de esta creatividad multimedia. En \u00e9l,\u00a0<strong>Alaska<\/strong> recita con su estilo particular un poema moderno que conecta las caracter\u00edsticas del veh\u00edculo con el mundo y la filosof\u00eda de la gente a la que va dirigido.<\/p>\n<p><iframe loading=\"lazy\" title=\"IONIQ 5. Potencia tu mundo. 100% el\u00e9ctrico.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/3KK3oFWA3Co?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\u00abBuscamos a alguien que encajara con lo que el coche representa: \u00fanico, inconformista, con mucha personalidad y que fuera un referente permanente. Esa voz es\u00a0<strong>Alaska<\/strong>. Todo un icono que, desde los 14 a\u00f1os, ha potenciado su mundo y el de los que la rodean\u00bb, explica\u00a0<strong>\u00d3scar L\u00f3pez-Sainz<\/strong>, director creativo ejecutivo de\u00a0<strong>Innocean<\/strong>.<\/p>\n<p>\u00abBajo la filosof\u00eda de marca \u00abProgress for Humanity\u00bb, buscamos mejorar y acompa\u00f1ar a trav\u00e9s de la movilidad sostenible a la sociedad en general. No debemos temer al cambio constante y debemos confiar en nuestro poder para que las cosas sucedan\u00bb, comenta <a href=\"https:\/\/ipmark.com\/entrevista\/elena-gris-de-hyundai-espana-mocean-suscripcion\/\"><strong>Elena Gris<\/strong><\/a>, directora de marketing de\u00a0<strong>Hyundai Motor Espa\u00f1a<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el spot, la ic\u00f3nica cantante recita un poema que conecta las caracter\u00edsticas del veh\u00edculo el\u00e9ctrico con el mundo y la filosof\u00eda de la gente a la que va dirigido.<\/p>\n","protected":false},"author":6924,"featured_media":134548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6176],"class_list":["post-134547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-automocion"],"acf":[],"yoast_head":"<!-- This site is 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