{"id":134516,"date":"2021-09-28T12:41:20","date_gmt":"2021-09-28T10:41:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=134516"},"modified":"2021-09-28T12:41:20","modified_gmt":"2021-09-28T10:41:20","slug":"el-verano-de-ron-barcelo-llega-a-su-fin","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134516","title":{"rendered":"El verano de Ron Barcel\u00f3 llega a su fin"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tres meses despu\u00e9s de que el primer velero de Ron Barcel\u00f3 zarpara del puerto valenciano, la campa\u00f1a ha llegado a su fin. \u201c<a href=\"https:\/\/ipmark.com\/vive-ahora-verano-la-experiencia-en-alta-mar-de-ron-barcelo-de-este-verano\/\"><strong>Vive Ahora Verano<\/strong><\/a>\u201d <strong>es la propuesta de valor que la marca ha creado para sus seguidores a trav\u00e9s de una experiencia durante la temporada estival en la costa de Valencia.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una campa\u00f1a que ha superado las expectativas previstas. Con m\u00e1s de 12,6 millones de usuarios y 2,7 millones de interacciones en los canales propios de la marca. Adem\u00e1s, en Instagram, el alcance ha sobrepasado los 49 millones y los 2,3 millones de interacciones, consiguiendo m\u00e1s de 152.000 participaciones en concursos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El barco de Ron Barcel\u00f3 se ha mantenido a flote durante 13 semanas consecutivas y por el que han desfilado exconcursantes de OT como Alba Reche o Miki N\u00fa\u00f1ez; los actores \u00d3scar Casas o \u00c1lvaro Mel; y decenas de <\/span><i><span style=\"font-weight: 400;\">influencers <\/span><\/i><span style=\"font-weight: 400;\">como Mery Turiel, Michenlo o Marta Riumbau. Asimismo, 130 seguidores de la marca se han podido unir a la experiencia gracias a diferentes mec\u00e1nicas en redes sociales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ron Barcel\u00f3 ha apostado por la innovaci\u00f3n y la b\u00fasqueda de nuevos canales para llegar a su audiencia. Por ello, ha organizado el primer <em>streaming<\/em>\u00a0en alta mar bajo el nombre de \u201c<strong>Yo Interneto<\/strong>\u201d presentado por los <em>streamers<\/em> Orslok, Dar\u00edo MH y Senior Cheeto en Twitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHemos creado esta experiencia para nuestros <\/span><i><span style=\"font-weight: 400;\">Barcelovers <\/span><\/i><span style=\"font-weight: 400;\">como una recompensa al esfuerzo realizado durante todos estos meses. Necesitaban disfrutar, socializar, pasarlo bien\u2026 y Barcel\u00f3 les ha dado una experiencia de ocio seguro que ha cumplido con todas sus expectativas\u201d, afirma <strong>Tatiana Areces<\/strong>, <\/span><i><span style=\"font-weight: 400;\">marketing manager <\/span><\/i><span style=\"font-weight: 400;\">de Ron Barcel\u00f3.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cVive Ahora Verano\u201d es la campa\u00f1a de Ron Barcel\u00f3 que ha conseguido conquistar a m\u00e1s de 61 millones de usuarios.<\/p>\n","protected":false},"author":7342,"featured_media":134518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[206],"class_list":["post-134516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-ron-barcelo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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