{"id":134495,"date":"2021-09-27T13:37:13","date_gmt":"2021-09-27T11:37:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=134495"},"modified":"2021-09-27T13:50:18","modified_gmt":"2021-09-27T11:50:18","slug":"mango-lanza-la-marca-de-consumo-consciente-alter-made","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134495","title":{"rendered":"Mango lanza Alter Made, su nueva marca textil con prendas sostenibles"},"content":{"rendered":"<p>A principios de noviembre ver\u00e1 la luz la\u00a0<b>nueva marca de\u00a0Mango, Alter Made<\/b>, un nuevo modelo de negocio de la firma catalana que gira en torno al\u00a0<strong>b<\/strong><b>ienestar, la sostenibilidad y el consumo consciente.<\/b>\u00a0La nueva empresa de moda femenina, independiente del grupo, nace para dar respuesta a las <a href=\"https:\/\/ipmark.com\/moda-con-etiqueta-sostenible\/\">nuevas necesidades de consumo<\/a>, aceleradas en el \u00faltimo a\u00f1o.<\/p>\n<p>Bajo estos principios de consumo consciente, la compa\u00f1\u00eda comercializar\u00e1 prendas de fondo de armario formada por piezas duraderas, atemporales, de alta calidad y con caracter\u00edsticas sostenibles.<b>\u00a0S\u00f3lo 120 prendas componen la primera colecci\u00f3n de la marca,\u00a0<\/b>conforme a la estrategia de la compa\u00f1\u00eda, con tiradas m\u00e1s cortas para minimizar el sobrante.<\/p>\n<p>En esa l\u00ednea, Alter Made asegura la calidad de los productos\u00a0<b>al contar s\u00f3lo con productos de proximidad, producidas en Europa y Turqu\u00eda,<\/b>\u00a0de proveedores seleccionados. Como ejemplo, las prendas de algod\u00f3n se han trabajado con productores de Portugal o las de <em>cashmere<\/em>, con artesanos textiles de Italia.<\/p>\n<h3><b>Llega con propia web<\/b><\/h3>\n<p><b>Alter Made estar\u00e1 liderado por Alejandra Mur,\u00a0<\/b>que estar\u00e1 acompa\u00f1ada por un equipo de 12 personas, con perfil internacional. Mur ha trabajado m\u00e1s de 15 en Mango y, hasta ahora, era la directora de compras de la l\u00ednea\u00a0<b>Woman<\/b>. Para lograr esa marca sostenible, la profesional explica que \u201ces importante poner el foco en todos los detalles de las prendas, as\u00ed como e los partners con los que vamos a trabajar\u201d.<\/p>\n<p>Esta nueva marca llegar\u00e1 a principios de noviembre a\u00a0<b>Espa\u00f1a, Francia, Alemania y Pa\u00edses Bajos<\/b>, y se vender\u00e1 exclusivamente a trav\u00e9s de su propia\u00a0<a href=\"https:\/\/www.altermadeconcept.com\/\">web atermade.com.\u00a0<\/a><\/p>\n<h3><b>Laboratorio de sostenibilidad<\/b><\/h3>\n<p>Tambi\u00e9n la nueva marca llega con planes de servir como laboratorio de sostenibilidad para seguir mejorando todos los proceso de Mango. \u201cEs una apuesta de valor diferencial del Grupo Mango que\u00a0<b>va dirigido a un p\u00fablico concreto que busca consumir de manera responsable<\/b>. Nuestro objetivo es acompa\u00f1ar esta tendencia a la par que aprendemos y testamos nuevas maneras de trabajar, y as\u00ed avanzar en nuestra estrategia global de sostenibilidad\u201d, como detalla\u00a0<b>Toni Ruiz, CEO de la compa\u00f1\u00eda.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta nueva marca llegar\u00e1 a principios de noviembre a\u00a0Espa\u00f1a, Francia, Alemania y Pa\u00edses Bajos, y se vender\u00e1 exclusivamente a trav\u00e9s de su propia\u00a0web atermade.com.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":134497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2061],"class_list":["post-134495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-mango"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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