{"id":134449,"date":"2021-09-27T13:02:04","date_gmt":"2021-09-27T11:02:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=134449"},"modified":"2021-09-27T13:02:04","modified_gmt":"2021-09-27T11:02:04","slug":"sunmedia-guillermo-martin-business-development","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=134449","title":{"rendered":"Guillermo Mart\u00edn, nuevo vp global new business development de SunMedia"},"content":{"rendered":"<p><strong>Guillermo Mart\u00edn se incorpora al equipo de SunMedia (<i>aditech<\/i> espa\u00f1ola de v\u00eddeo, <i>performance y native<\/i>) como el nuevo <i>\u00a0vp global new business development<\/i> en Madrid, donde liderar\u00e1 el crecimiento de la compa\u00f1\u00eda tanto a nivel nacional como internacional.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Su labor en la compa\u00f1\u00eda se centrar\u00e1\u00a0 en las relaciones con los clientes actuales, as\u00ed como\u00a0 incorporar nuevos anunciantes, tanto en el \u00e1rea de branding como en el performance, y en generar nuevas oportunidades en la venta program\u00e1tica, v\u00eddeo y display.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asimismo, ser\u00e1 el responsable del desarrollo de productos dirigidos a audiencias m\u00e1s cualificadas, como la belleza, nuevos formatos de televisi\u00f3n conectada y del lanzamiento de productos de audio. Con su llegada, reforzar\u00e1 tambi\u00e9n los grandes grupos editoriales nacionales e internacionales y la apertura de nuevos mercados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 4 a\u00f1os de experiencia laboral en el mundo de la consultor\u00eda y 13 en la industria del marketing digital, Mart\u00edn ha ejercido diferentes cargos en diversas compa\u00f1\u00edas. En los \u00faltimos 8 a\u00f1os, ha sido <\/span><i><span style=\"font-weight: 400;\">director de tranding digital <\/span><\/i><span style=\"font-weight: 400;\">\u00a0tanto de Arena Media como de IPG Mediabrands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cGracias a su expertise y experiencia en el sector, ser\u00e1 una pieza clave en la consolidaci\u00f3n del crecimiento de SunMedia y estoy seguro de que va a contribuir de una forma muy positiva en la posici\u00f3n de liderazgo de SunMedia, dentro y fuera de nuestras fronteras\u201d, afirma<strong> Fernando Garc\u00eda<\/strong>, CEO de SunMedia.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guillermo Mart\u00edn se incorpora al equipo de SunMedia con el objetivo de generar nuevas oportunidades y afianzar la posici\u00f3n de liderazgo de la compa\u00f1\u00eda.<\/p>\n","protected":false},"author":7342,"featured_media":134450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-134449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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